COMPARE AND CONTRAST THREE TYPES OF SOCIAL MEDIA.

Running head: COMPARE AND CONTRAST THREE TYPES OF SOCIAL MEDIA
Compare and contrast three types of social media
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1COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
Research Notes
Research Topic: Types of social media
Thesis statement: The thesis statement of this paper is to compare and contrast the social media
channels such as Facebook, Twitter and Linkedin for optimization of current marketing
campaigns.
Methodology: There is critical review of the secondary sources related to academic and internet
sources.
Support:
People are uses of social media for connecting with people by means of online basis. This in this
research paper, there is compare and contrast of three types of social media which are used by
public to interact and connect with each others. The social networks help people as well as
organizations to connect online for sharing information along with ideas. In this paper, three
types of social media are evaluated such as Facebook, Twitter as well as Linkedin. The social
media channels tend to attract wider range of users. The users are communicated and shared
various content types which are reflected based on the interests and made themes on the social
networks. “The social contract represented commitment on the scientists to devote energies as
well as talents to the problems in proportion of exchange of funding” (Pulido et al). In the
business organization, social media is used to help business in branding their products in target
market, social awareness and customer service. The benefits of social media channels are interact
online; share the data and ideas to make sure of mutually productive relations with each others.

2COMPARE TWO AND THREE TYPES OF SOCIAL MEDIA
When looking from outside of the three social media, it seems that Facebook and Twitter are
alike. With these social media, the user can post what is in the mind with the pictures and words
and supported somebody else’s situation. In reality, Facebook, Twitter and Linkedin are
dissimilar social mediums. All the three mediums are used to interact among people in whom it
is created to exchange of information as well as ideas into the virtual communities plus networks.
Communication and marketing has managed main social media channels such as Facebook,
Twitter and Linkedin. “Authenticity is the key of the social media platforms as these platforms
can contain personal information of the audiences” (Foreman). It enables to respond and listen to
the others and shares feelings with others.
Twitter is faster as compared to Facebook as it updates in each few seconds. By using this social
media site, the timeline will automatically update when the user posts and tweets something new.
In order to refresh the tweet, Twitter can provide a prospect to restore one of the followers tweets
a new tweet. New tweets are arrived in 30 seconds at the same time as Facebook can operate at
low rapidity, therefore people can create new post in few minutes. “The users attributed negative
outcomes to the social displacement effect like time used on the online social relationships
displaced the offline relationships” (Brandzaeg 2012). Twitter is perfect as the user can express
their feelings in few seconds by using pictures and words. The users are being registered to send
the tweets but anyone can able to read them. The strength of Twitter lies in posting of real
information; such that the business can deal with in-the-moment-updates should incorporate the
social media in the marketing efforts. It is found that 7% of the Americans are used Twitter as it
follows brands of the companies and checks Twitter feed throughout the day. “The researcher
also created new methods for evaluating the evidences of the social impacts shared into the
social media” (Pulido et al.). Hashtags (#) are the key tool on Twitter where the tags allow the