Comparing Business Plans: Blueprints Business Planning Pty Ltd and Growth Management and Strategies

Running head: ENTERPRENUERSHIP
Entrepreneurship
Name of the Student:
Name of the University:
Author note

1ENTERPRENUERSHIP
Contents
Introduction......................................................................................................................................2
Section 1: Executive Summary........................................................................................................2
Section 2: Background or Company Summary...............................................................................5
Section 3: Marketing or Service/ Market Analysis..........................................................................7
Section 4: Operations or Strategy and Implementation Summary..................................................9
Section 5: Financial plan...............................................................................................................11
Conclusion.....................................................................................................................................12
Reference list:................................................................................................................................13

2ENTERPRENUERSHIP
Introduction
A business plan is a document that frameworks the operations of a business venture that
is going to be commenced. It has all the necessary information regarding the business starting
from the process of incorporation to the revenue streams that are expected from the business. It is
a document that helps entrepreneurs to attract the investors as it talks about the prospect of the
business with financial figures to back up the propositions (Schaper et al. 2014). In this
assignment two business plans are going to be compared in order to understand the concept
clearly and recognize entrepreneurial business plan strategies that facilitated the organisations to
achieve their objectives and be successful. The business plan of the organisations that is going to
be compared is Blueprints Business Planning Pty Ltd (BBP) and Growth Management and
Strategies (GMS). I have chosen Growth Management and Strategies from Bplan.com as it is
from the same industry as Blueprints Business Planning Pty Ltd. The comparison will be held
section wise according to the sections presented in the example. Including the appendix the
Bplan of BBP is divided in 7 sections, whereas for GMS there are 8 sections.
Section 1: Executive Summary
Blueprints Business Planning Pty Ltd
An executive summary is the prologue of the plan and should be divided in proper
rational sections in order to prepare the reader for the contents in the following document. The
executive summary of BBP is sectioned in four categories, the headings used are self
explanatory, the first section is business idea and goals it clearly states the name, nature, address
and the names of the employees of the company along with the purpose or the goal. It also

3ENTERPRENUERSHIP
mentions all the services of the company as well as the target market (Finch, 2016). The sales
and the revenue expectation of the first year of commencement are also mentioned. It provides a
clear idea of what the company is about and what are the objectives in brief.
The next segment is marketing; this section briefly states the target market and the
methods of marketing that will be used to promote the business to the mentioned market. It also
states some of the figures that the company has found form the market research.
The operations segment states the designation of the employee and the base of operation
along with an idea of the equipments that is necessary (Mason and Stark, 2004, p. 227-248).
One of the major aspects of a business plan is the financial segment here it states that the
company will be self-funded and the amount of initial capital that will be provided by the
directors of the organisation is also mentioned. It also states that that the company will not
borrow unless there is dire need for money (Verbovskiy, 2014, p.2)
Growth Management and Strategies
Here the executive summary is divided in three sub-sections the introduction of the
executive summary provides an idea of the company as well as the objective of the company
along with the objective of the plan which. Here there is a graphical representation of the sales,
gross margin and net profit expected figures for the next three years.
The next sections are the objectives which are written in crisp clear language, this helps
in understanding the steps that the company will take better.