Comparison of Business Plans

Running head: COMPARISON OF BUSINESS PLANS
Comparison of Business Plans
Name of the Student:
Name of the University:
Author note:

1COMPARISON OF BUSINESS PLANS
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Company overview....................................................................................................................2
3.0 Comparison of business plans...................................................................................................3
3.1 Executive summary...............................................................................................................3
3.2 Background of the company..................................................................................................4
3.3 Marketing...............................................................................................................................5
3.4 Operations..............................................................................................................................6
3.5 Financial plan.........................................................................................................................7
4.0 Overall comparison and conclusion...........................................................................................8
References......................................................................................................................................10

2COMPARISON OF BUSINESS PLANS
1.0 Introduction
Business plan refers to the written documentation about the ways that a new organization
is going to achieve the goals. This document lays out a detailed plan from operational, marketing
and financial view point (Scarborough, 2016). Sometimes business plans are also made for
existing businesses that aim to move towards a new direction. Thus, business plans are an
extremely important document to present future plans of the business about how it plans to move
as per their available resources and it is an essential prerequisite for investment of capitals. This
report will analyze the business plans of Blueprints Business Planning Pty Ltd. and Pioneer
Consulting, which is an advertising marketing consulting firm, and present a comparative
analysis of these plans. The sample business plan for Blueprints Business Planning Pty Ltd. is
collected from the book ‘Entrepreneurship and Small Business’ by Schaper et al. (2014), and the
business plan for Pioneer Consultancy is collected from the website Bplans.com (2018). The
purpose of this report is to study the effectiveness of the two business plans in terms of
readability, presentability of the information, analytical accuracy and forecasting. The
comparison of the two business plans are as follows.
2.0 Company overview
Two management companies have been chosen for the purpose of business plan
comparison. Blueprints Business Planning Pty Ltd. is a management consulting service company
that aim to provide useful consulting services to the small and medium sized enterprise sector
(SME) in Sydney and other cities in NSW. The proposed services include preparing business
plans for the SMEs, training the employees in the small business management skills, and book
sales. Blueprints Business Planning Pty Ltd. is itself a very small company initially with one

3COMPARISON OF BUSINESS PLANS
employee, and which wishes to recruit three or four more people gradually in the next two to
three years. The company also intends to earn revenue of AUD 100,000 and a profit of AUD
2000 by the end of the current year.
Pioneer Consulting is another consulting firm, whose business plan will be reviewed and
analyzed. This firm specializes in advertising marketing consulting and aim to provide valuable
service to the small firms than can rarely afford to have expensive consulting services for
maximizing their marketing effectiveness. The services of Pioneer Consulting include the
evaluation of various marketing communication tools and select the one that suits the
requirement of the client most and then combine the tools for effective marketing. This company
consists of five graduates and aims to grow its revenue to USD 25,000 by the end of the current
year.
3.0 Comparison of business plans
3.1 Executive summary
Executive summary is a short description of the document that contains a brief idea about
the paper. Burns and Dewhurst (2016) state that executive summary is the brief illustration or
summary of the entire paper with only the key points so that the readers get acquainted with the
topic and important points of the paper without having to read it all. Both the business plans
contain executive summaries.
Blueprints Business Planning Pty Ltd. has depicted the highlights of its business idea and
goals, marketing, operations and finance in this section. All these four sections precisely points
out the most important information about the company’s future goals and how it plans to achieve
those. Due to the headings, the section, that is, executive summary is quite easy to comprehend.