Comparing Two Companies | PPT

COMPARING TWO COMPANIES
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INTRODUCTION
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• The two companies chosen for comparing extended
marketing mix are Vodafone and British
Telecommunication (BT) Group Plc
• Both the companies operate in the telecom industry
of the UK
• BT Group Plc is the leading and largest telecom firm in
the nation
• Vodafone is the second largest telecom cooperation in
the nation
 Both the companies operate in the telecom industry of the UK
 BT Group Plc is the leading and largest telecom firm in the nation
 Vodafone is the second largest telecom cooperation in the nation

PRODUCT
BT Group Plc
• The products of this company are famous for its quality
• It includes landline phone, mobile phone, digital television, IT services and
communication through fiber optics
Vodafone
• The products of this company are of different genres of communication
• It consists of the smartphone, Vodafone branded phones, internet services,
messaging and voice services, handsets and value-added services

PRICE
BT Group Plc
• This organization offers most of its services with bundle pricing
• The firm adopts diverse offers on the basis of the rates of the utility of the clients
Vodafone
• The company make sure of loyalty by offering strong range and high-quality services
• The pricing is chosen on the basis of the quality of its services like bandwidth and
speed