logo

Marketing Mix in Different Contexts - Vodafone UK

   

Added on  2023-04-17

10 Pages781 Words294 Views
MARKETING PRINCIPLES
Marketing mix in different contexts

Vodafone UK is a public limited company listed on the London stock exchange.
Vodafone is the world’s largest telecommunication company with over 130 million
customers and 65000 employees.
Vodafone is a global brand, however maintains local touch to retain trust of people.
The presentation concentrates on marketing mix of its two different segments.
INTRODUCTION

4.1 Plan marketing mixes for two different segments in
consumer markets for Vodafone UK
Two Different Market Segments of Vodafone UK are:
Regular individual user base
Corporate enterprise user base

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Vodafone UK Marketing Plan
|12
|1023
|419

Marketing Principles
|10
|511
|465

Planning Marketing Mixes for Different Consumer Segments
|8
|549
|71

Marketing Principles
|12
|409
|477

Plan Marketing Mix for Two Different Segments in Consumer Market
|8
|575
|44

Plan of marketing mix in two different segments
|10
|644
|307