Comparison of Marketing Mix of Haagen-Dazs and Ben & Jerry's Ice-Cream

Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Marketing refers to the different types of activities which are undertaken in order to make
sure that the products or services which are being provided by the organization are able to reach
the customers quite effectively and efficiently in the right manner (Chatterjee and Kar, 2020).
Therefore, it is essential that the use of appropriate methods and techniques can be made so that
the attainment of the goals and objectives can be done in an appropriate manner by the firms.
This report will focus on the comparison of Marketing Mix of Haagen-Dazs Ice-Cream and Ben
& Jerry's Ice-Cream. In this report, a detailed and specific focus will be made on the comparison
of Marketing Mix of both the organizations.
MAIN BODY
STP Strategic Approach-
Segmentation- It refers to the way in which the segmentation of the market can be
carried out (Ding and et.al., 2020). This will thus be quite useful in ensuring that the products are
provided to the customers accordingly. The managers of Haagen-Dazs Ice-Cream use it for
dividing the market in segments and providing their products accordingly. The managers of Ben
& Jerry's Ice-Cream make its use for the particular purpose of segmenting the market and
accordingly providing their products to the customers.
Targeting- This refers to the use of different types of methods and techniques through
which the customers can be targeted. Therefore, Haagen-Dazs Ice-Cream makes sure that it
makes their use for the particular purpose of targeting the customers. Also, Ben & Jerry's Ice-
Cream makes its use for the purpose of targeting the customers.
Positioning- This refers to the position which a Brand has in the market as compared to
the competitors. Haagen-Dazs Ice-Cream has a strong position in the market. Also, Ben & Jerry's
Ice-Cream has a strong position in the market.
Findings-
 The target market customers like to enjoy Ice-Cream at affordable prices. Thus, the
expectations of the customers is that they should be provided High-Quality Ice-Cream at
right prices.
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