Comparison of Marketing Mix: Haagen Dazs vs Ben & Jerry's

Principles of marketing

Executive summary
This report has discussed the comparison of marketing mix of Haagen dazs ice cream and
Ben & Jerry’s ice cream. Both have different pricing strategy and way of promoting products are
different from each other. STP of both the companies are also discussed in the report.

Table of Contents
INTRODUCTION...........................................................................................................................3
Main body........................................................................................................................................3
Marketing mix:............................................................................................................................3
STP of both companies................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1