Integrated Marketing Assignment 2022

Running head: MARKETING
Marketing
Name of the Student
Name of the University
Author Note

1MARKETING
It has been a growing problem for the news business organizations like Singapore Press
Holdings and Mediacorp to compete with the local and national media groups. Some reasons
have been identified to show the downfall of their business (Sph.com.sg., 2019). The recent
trends about the current trends of the media agency or industry have revealed that the popularity
of the different social media groups has increased a lot in the past decade. With the development
of the internet, the news formats have changed a lot and people are more intent to read the news
on their smartphones by using the internet.
It should be mentioned in this scenario that people are likely to get all the information
online and it has crossed the boundaries of printed newspapers. Apart from the conventional
news media sources, people also get the important information from the different social media
platforms like Twitter, facebook and others (Sph.com.sg., 2019).
The public sphere model is a tool by which the news media organizations can fix their
strategies for the betterment of their condition. Definitely, the level of trust on the credible users
has fallen down quite a bit now. This is why the news media organizations are likely to improve
their strategies and make tie ups with these social media platforms for presenting the news in a
better way (Xu et al., 2014). The best strategy to get over these issues for the Singapore Press
Holdings and MediaCorp will be to move to the use of the digital media. The digital future seems
to be the only destination as of this moment for the news media organizations. The digital
initiatives of these organizations will reach the audience faster and more accurately. The
audience will not have to wait till the morning to get the news in the printed form about the
important national and international events. Rather they will be able to get the proper news
within a very short span of time. The integrated marketing solutions should be done on various
platforms and this is how they will be able to gain the commercial benefits.