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Practical Digital Marketing

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Added on  2022-12-28

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This presentation provides an overview of practical digital marketing strategies and techniques. It covers topics such as social media marketing, content marketing, email marketing, pay per click, search engine optimization, and affiliate marketing. The presentation concludes with the importance of digital marketing in achieving marketing goals and objectives.

Practical Digital Marketing

   Added on 2022-12-28

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Practical Digital Marketing
Practical Digital Marketing_1
Table of Content
Introduction
Digital marketing
Social media marketing
Content marketing
Email marketing
Pay per click
Search engine optimization
Affiliate marketing
Conclusion
Practical Digital Marketing_2
Introduction
Marketing refers to a combination of all activities which a company undertakes to promote a buying
and selling of product and services. Digital marketing is one of the form of marketing which is
associated with the promoting goods and services with use of internet and online based technologies.
This includes computers, mobile phones and other digital platforms. As in today's scenario digital
platforms increasingly incorporated with marketing plans of businesses and day-to-day life routine.
People become more often to use digital devices rather then visiting physical shops.
Practical Digital Marketing_3
Digital marketing
Digital marketing is described as advertising delivery with the use of digit
channels such as search engines, websites, social media, email and mobile
apps. Its is associated with achieving marketing objectives through
applying digital technologies and media. This technique must be
integrated with the traditional media such as print, TV and direct mail as a
part of multiple channels for marketing communication. Some marketing
experts consider digital marketing as entire newly endeavour which
requires new way of approaching customers and new way for
understanding customer's behaviour as compared to traditional marketing.
Practical Digital Marketing_4

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