Competition in Aviation Management for British Airways in UK

This research paper examines the competition in aviation management for British Airways in the UK. It evaluates the current competitive strategy and position of British Airways, analyzes the external and internal techniques of managing competition in its operations.

Competition in Aviation Management for British Airways in UK 1
COMPETITION IN AVIATION MANAGEMENT FOR BRITISH AIRWAYS IN UK
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Competition in Aviation Management for British Airways in UK 2
Abstract
The major target of this research paperwork is to examine the competition within the
aviation management for British Airways within UK. British Airways has been known to be the
leading UK market as the leader in industries that deal with airline operations. This research
paper evaluates rivalry in the running of British Airways within UK by focusing on different
analysis. Some of the analysis necessary for the evaluation comprises of the management model,
internal together with external analysis, risk management, along with strategic versus operational
risk during the management of this aviation industry. The aim of the paper will be attained
through the use of different research methods such as the use of both secondary as well as
primary data. The secondary data will be attained from different literature work that relates to the
topic and had been done formerly by different authors before their works are acknowledged. The
primary data used in this study will comprise of the idea of observation, administration of well-
structured questionnaires, and interviewing of different key informants in the operations of
British Airways industry within the UK. The use of both qualitative alongside quantitative will
be useful as methods for data gathering and analysis. Other statistical techniques such as the use
of SPSS and STRATA among other techniques will be vital during the analysis of gathered data.
Introduction
With the present global expansion together with enhanced complexity in processes of
conducting business, management of understanding within the aviation industries has become a
significant issue for most managers. Managing knowledge in aviation industries impacts multiple
aspects of the business (Colling 2015). The impact starts with the correct design of an
organizational approach and ending with the enhancement of experiences of customers. In most
instances, British Aviation has been efficiently managing their understanding inside the

Competition in Aviation Management for British Airways in UK 3
operations of the organization through a variety of devices as well as representing the interesting
case within the aviation industry (Prassl 2014). This article concentrates on exploring
competition in Aviation administration for British Airways within UK. Additionally, competitive
management refers to the medium or enduring factor that works in favor of the aviation industry
or at least, the restricted number of industries around the market. Management of competitions in
British Aviation or any other aviation industry are usually facets that are costly and consuming
time for different individuals to concentrate on the process of development so that the entry
charge is high.
Objectives or research question
The principal objective of this research paperwork is to evaluate competition in aviation running
for British Airways within UK. Some of specific objectives of this investigation comprise of
i. To evaluate the current competitive strategy and position of British Airways
within UK
ii. To analyze current competition administration for British Airways within UK
iii. To analyze British Airways external as well as internal techniques of
managing competition in its operations.
The overall research question is to study how rivalry in aviation administration affects operation
of British Airways industries within UK.
Literature Review
Overview of the company – British Airways

Competition in Aviation Management for British Airways in UK 4
British Airways industries within the UK are known to be the largest global scheduled
airline. At the side of its scheduled services, Russell (2016) denotes that British Airways is still
engaged in the activities of domestic as well as global carriage of mail or freight, together with
subsidiary services. The linkage with codeshare along with partners of franchise, British Airways
Company has been able to fly over 300 destinations as well as carried over 33 million passengers
to different destinations. Such operations as made the industry to earn more than nine billion
Euros within a single revenue year (Railton and Adedugbe 2018). Since its privatization back in
the early days of 1987, British Airways in the UK has continuously advance as rivalry within
marketplace has climbed up around global markets for aviation operations. According to Miller
(2015), British Airways in the UK as a global airline corporation is still fiercely competitive. Its
operations are heavily regulated and highly exposed to different alterations to meet the behavior
of consumer and confidence of different consumers. The present financial business setting
focuses on presenting the new challenge in its operations (Ortiz Blanco and Villiers 2018). The
management has always concentrated on the efforts to seize the enduring opportunity for
advancement in different markets was the company as offices around various states globally.
Competition in British Airways
In the present days, British Airways in the UK has been able to successfully become
labeled as the international’s first airline to take part in the scheme that aims at reducing the
emission of greenhouse gases to the atmosphere. The idea has increased its competitive
advantage in the market as it allows the different passenger to be capable of printing passes for
online boarding (Goltz and Purves-Smith 2014). In early days of 2005, the British Aviation
Corporation saw Walsh Willie be the Chief manager of the company who to presently has driven
the organization throughout conclusion of the fifth station at Heathrow among other advanced

Competition in Aviation Management for British Airways in UK 5
initiatives. All these initiatives focus on increasing the market dominance for the aviation
company in the present spirited markets full of competition and the use of advanced
technological ideas to expand operations (Berenbak and Lanser 2016). Despite the presence of
different reported as well as the imminent aviation corporation hits owing to international
financial recession, prospect of British aviation in the UK looks promising.
Competition priorities for British Airways industry in the UK
The company aims at offering exclusive customer experience in its operations. Besides,
the aviation industry in the UK has concentrated on ideas of conducting different market research
every month with its targeted and esteemed customers to understand them better and the
individuals they have recommended (Klymenko 2013). The idea has allowed the company to
stay competitive in the market by having a huge customer base that seeks its services on daily
operations. The current management strategy for competition for British Airways industries
within UK is to upgrade experience of customers through preface of text along with different
mobile operations for customers that uses business category (Aziz 2017). It conducts such
operational plans like “CUSTOMER FIRST” within its operations.
Research Methodology
The methodology of this study will refer to be the technique used in the process of
investigating the aspect of competition in aviation management with a case study on British
Airways Industries in the UK. The methodology will comprise of the use of existing information,
gathering of primary information, as well as analyzing the gathered data to attain a concrete
outcome to the issue within the investigation (Jervis and Drake 2014). The major research
approaches, design, and strategy, as well as an approach to the collection of data and analysis of

Competition in Aviation Management for British Airways in UK 6
finding, will aim at answering the primary objective of this research. Therefore, the investigation
will utilize both research techniques that comprise if qualitative as well as quantitative methods
of research.
Research approach
In order to examine rivalry in aviation administration for British Airways within UK, this
research proposal will adopt the deductive approach of research. Such an approach will
concentrate on offering ideal answers to research inquiries as confirmation of different
hypothetical foundations on the developed views on operations of British Airways as leading
Airline Company around the UK and other global destinations. It is clear that the use of the
deductive approach will be of essential use in this study as it comprises of various merits that can
improve the outcome of the study (Haider, Munajat, and Kamarulzaman 2013). The merit of
using deductive research approach comprise of the capability to give an appropriate explanation
that exists between competition in the management of aviation and operations of British Airways
in the UK. The major research technique will be founded on a quantitative research approach so
as to aid in the process of gathering of numerical information that relates to the issue under
investigation (Reddy and Ramasamy 2018). The gathering of such numerical information will
assist different surveyors in having an appropriate understanding of how statistical impacts of
competition can have a huge impact on the management of aviation in relation to British
Airways industries in the UK.
Research design and strategy
The design of this study will comprise of the collective agreement of collection procedure
of required data and used techniques that will e essential in offering the desired data to make a

Competition in Aviation Management for British Airways in UK 7
constructive conclusion on the issue under investigation. Some of the designs that will be
applicable in this study will comprise of observation techniques, experimental models,
explanatory, together with descriptive along with an examination of different surveys (Kennedy-
Clark 2015). Every design that will be used will rely on the aim of the study, resource
availability during the study, together with the ability of every research tool used in capturing all
the needed data. The use of descriptive design for research will be vital in this study (Reddy and
Ramasamy 2018). For instance, the use of the design will provide the efficient course in
quantitative research that enables the surveyors to be capable of describing different views, traits,
attitudes, and effects of the specific variable on the population under study.
Approach to data collection and analysis of findings
The technique of gathering of data remains to be essential in this study at it can aid in the
process of attaining accurate and actual data for this study. Secondary as well as primary
approaches will be used to collect data in this study. The use of the secondary technique will
comprise of the use of qualitative sources of data (Jervis and Drake 2014). Such sources will
comprise of the use of different published contexts such as journals, newspapers, books, reviews,
together with empirical evidence among other sources. All these secondary sources of data will
aid surveyor to attain the base and literature review for the issue under investigation. Moreover,
the primary approach can be used as meted of gathering data as it will aid in the process of
gathering responses directly from the sampled nits of the study. Additionally, the use of semi-
structured questionnaires will be employed as one of the tools that can help in the gathering of
the much-needed data during the study (Haider, Munajat, and Kamarulzaman 2013). The
questionnaire can comprise of both open-ended together with close-ended inquiries designed in a
manner to elicit data from different sample units of the study.

Competition in Aviation Management for British Airways in UK 8
The two major approaches that can be used for data analysis of findings in this study
comprise of inferential together with descriptive techniques. The research will concentrate on the
technique of descriptive data analysis (Reddy and Ramasamy 2018). The approach is essential as
quantitative data collected during the study will be coded to enhance easy entry of data into
different platforms of computers for analysis. The investigation will also use other statistical
packages to analyze the gathered data (Haider, Munajat, and Kamarulzaman, 2013). Such
packages will comprise of SPSS, R-Application, and STRATA to help in the process generating
essential statistical models, mean, median, standard deviations, moments of study, and variances
among other statistical aspects.
Business and managerial implications of this research
The outcomes of this study can help the management of different aviation industries to
understand how competition can affect their operations. From the objective of this study, the
outcomes can provide some of the recommendations that the managers and directors of any
aviation company to use in order to increase their dominance in the marketplaces. Besides, this
study can be essential in determining some of the factors that can reduce or improve the
operations of airways industries to be or remain dominance in their operations (Colling 2015).
Most managers can use the findings of this investigation to form the basic ideas of their
operations as it can help in improving their daily operations.
Limitations of the proposed study
The major constraint of this examination is that number of sample size is limited to a
particular number of respondents that cannot bring the clear picture of mow competition in the
management of aviation can impact operations of British Airways in the UK. The research has to

Competition in Aviation Management for British Airways in UK 9
be carried out specifically to British Airways industries and leaving other companies, hence,
limiting the surveyor's capability of accessing another literature review on the subject (Haider,
Munajat, and Kamarulzaman 2013). Besides, the other limitation of this study is that it
concentrates on specific data gathering approaches, specific data gathering techniques, and
research design thus leading to inflation concerning the issue under investigation.
Ethical issues and considerations
There is a need for a surveyor to get the ethical approval from different authorities that
are concerned with the operations of British Airways industries in the UK before commencing
the study. For instance, there is a need to obtain ethical approval from the company’s top
management team to ensure that every issue the researcher is on to undertake does not affect in
any way the company’s beliefs (Haider, Munajat, and Kamarulzaman 2013). The need to
develop a process of research by undertaking all the rescue ethic principle is necessary as it can
improve the time managers take to give the go-ahead for the researcher to conduct their research
within the periphery of British Airways industries in the UK. The concentration on justice, non-
malfeasance, benefices, together with respected anatomy that needs respect to privacy (Reddy
and Ramasamy 2018). The participants in the study have to be told that their response will be
private and confidential. Besides, respondents will be allowed to walk away or cut short their
interview if they feel that they are offended by different questions.
Conclusions
It is apparent from this study that in British Airlines in the UK, understanding of
management plays even an essential purpose, taking into account the scale of the organization
together with the complexity of its daily operations. Besides, as British Aviation in the UK

Competition in Aviation Management for British Airways in UK 10
announced its target of changing its operations and turn into globe’s most dependable airline in
recent yearly account, the great significance lies within the idea of developing appropriate
guiding principles together with values and careful strategic direction to enable the attainment of
such targets. Management focuses on the achievement of success for the operations of British
Airways when they are implementing different strategies for the operations. The successful
implementation of competition in this aviation industry comprises of various structure to manage
its operations efficiently. Some of these structures comprise of corporate level structure, business
level, as well as functional level structures.
Research schedule
The table presented below illustrates the survey schedule for the entire project to reach it
completion
Name of activity Day of starting Day of ending Durations (Days)
Project Proposal 15
Review of Literature 74
Gathering of Data 55
Analysis of Data 26
Final submission of
Report
28

Competition in Aviation Management for British Airways in UK 11
List of References
Aziz, M. (2017). Big data, small airways, big problems. British Journal of Anaesthesia, 119(5),
pp.864-866.
Berenbak, J. and Lanser, A. (2016). The structural design of the "British Airways London Eye"
(Zum Tragwerksentwurf des "British Airways London Eye"). Stahlbau, 71(4), pp.285-288.
Colling, T. (2015). Experiencing Turbulence: Competition, Strategic Choice and the
Management of Human Resources In British Airways. Human Resource Management Journal,
5(5), pp.18-32.
Goltz, N. and Purves-Smith, M. (2014). Canadian on a British Airplane Compensation and
Extraordinary Circumstances in Aviation Delays: British Airways as a Case Study. SSRN
Electronic Journal, 2(3), pp.33-81.
Haider, Z., Munajat, Y. and Kamarulzaman, R. (2013). (LIBS) A Promising Technique, Its
Limitations And A Proposed Method. Jurnal Teknologi, 57(1).
Jervis, M. and Drake, M. (2014). The Use of Qualitative Research Methods in Quantitative
Science: A Review. Journal of Sensory Studies, 29(4), pp.234-247.
Kennedy-Clark, S. (2015). Reflection: Research by design: Design-based research and the higher
degree research student. Journal of Learning Design, 8(3), pp.1.
Klymenko, V. (2013). Contemporary Trends And Toolkit Of Competition Advocacy.
Proceedings of National Aviation University, 54(1), pp.29.

Competition in Aviation Management for British Airways in UK 12
Miller, D. (2015). Third generation supraglottic airways: is a new classification needed?. British
Journal of Anaesthesia, 115(4), pp.634-635.
Ortiz Blanco, L. and Villiers, S. (2018). British Airways v Commission: Always Aim for the
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Unite the Union (Nos 1 and 2). Industrial Law Journal, 40(1), pp.82-91.
Railton, K. and Adedugbe, I. (2018). Difficult paediatric airways—what to do?. British Journal
of Anaesthesia, 120(6), pp.1430-1431.
Reddy, L. and Ramasamy, D. (2018). A Digital Approach: A Trend Analysis in Data Collection
and Challenges in ITO Industry. SSRN Electronic Journal, 1(5), pp.32-165.
Russell, R. (2016). Malone and others v British Airways plc: Protection of Managerial
Prerogative?: [2010] EWCA Civ 1225. Industrial Law Journal, 40(2), pp.207-213.