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Strategy, Enterprise and Innovation

   

Added on  2020-10-23

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Strategy, Enterpriseand Innovation
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Table of ContentsSECTION 1......................................................................................................................................1a) Critically analyse the internal resources and capabilities that give the organisation acompetitive advantage............................................................................................................1b) Key drivers of change in external environment and evaluate their impact on entrepreneurialactivities of organisation.........................................................................................................3c) Using appropriate framework, evaluation of impact of competitive forces influencingentrepreneurial activities and profitability within the industry..............................................4SECTION 2......................................................................................................................................5a) Selection and critical evaluation of two strategic options that could be recommended for theselected organisation in order to increase its entrepreneurial opportunities on the market....5b) Justification of selection of each strategic choice using Suitability, Acceptability,Feasibility (SAFe) criteria......................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................9
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SECTION 1a) Critically analyse the internal resources and capabilities that give the organisation acompetitive advantageApple is one of the most trusted brand in smartphone industry. Analysis of internalenvironment of Apple in context of smartphone industry can be done with the help of ValueChain Analysis and SWOT .Value Chain AnalysisValue Chain provides an analysis of stages starting from raw material procurement toafter sales service. There are two kinds of activities namely, primary the support activities, bothof these explained in context of Apple below:-Primary Activities:Inbound logistics:Apple has a very large supply chain when it comes to procurement of raw materials. Itsmajor suppliers include 3M and Foxconn.Operations:Manufacturing of Apple products takes place in many countries but mainly assembling isdone in China (Dewangan and Godse, 2014). Company emphasizes upon eliminating the use oftoxic substances in manufacturing and assembling.Outbound logistics:Apple has a large distribution channel including direct and indirect methods. Products areavailable from retail stores to online sites to Apple Stores.Marketing and sales:Apple makes use of unique ads including television, online commercials and print ads formarketing and promotion.Products and services:Most of Apple products possess 90 days complementary support and one year warranty.Also, online store help is available for customers (AppleCare+: Everything you need to knowabout Apple’s extended warranty program,2018).Support activities:Technology:1
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Known for technological innovation, unique design and superlative quality of itsproducts, company focuses on increased in-house technology development.Human Resource Management:Apple emphasizes both on hiring potentially viable employees and paying them off well.Company does not compromise with its quality.Procurement:Company has maintained healthy relationship with its suppliers who provide productsand services as per brand standards.Firm Infrastructure:Infrastructure for Apple is its management, finances and other resources including thecorporate culture and working strategy of company (Edgeman, 2013).SWOT AnalysisIt provides knowledge of the internal environment of company. iPhone's SWOT is domebelow:-StrengthsWeaknessesApple Inc.’s ability of designing anddeveloping its own software, hardwareand applications aid the company inintroducing innovative and unique styleand features of iPhone with everymodel (SWOT Analysis Of The iPhone,2018).Company's brand positioning andcustomer loyalty makes iPhone one ofthe most well-known and purchasedsmartphones in world.iPhone has app for everything, out ofwhich some apps are exclusive to iOS,Apple's operating system.iPhone being recognised for sleek buildand slim design quality is highlyexpensive for many people to afford it.iPhone battery isn’t removable whichindicates that for occurrence of anyissue with phone, it has to be sent toheadquarters for fixing.There are unnecessary restrictions iniPhone like absence of Bluetooth andexpandable memory.OpportunitiesThreatsThere is a lot of scope for the companyWith the availability of cheaper2
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