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Competitive Analysis of Apple Inc.

Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates using the PESTEL model. Identify key factors and their implications in terms of opportunities and threats, and discuss their overall impact on industry growth in the future.

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Added on  2023-06-10

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This paper explores the competitiveness of Apple Inc. in Australia using Porter’s Five Forces Model. The paper examines the influence of competitive rivalry, buyers’ bargaining power, suppliers’ bargaining power, threat of substitutes, and threat of new entrants on Apple’s business operations. The paper concludes by suggesting that Apple should raise her competitiveness and adapt her strategies to align with the ever-increasing bargaining power of the customers or buyers.

Competitive Analysis of Apple Inc.

Conduct a macro-environment analysis for the entire industry within which the organisation (or SBU) operates using the PESTEL model. Identify key factors and their implications in terms of opportunities and threats, and discuss their overall impact on industry growth in the future.

   Added on 2023-06-10

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Running head: STRATEGIC MANAGEMENT 1
Competitive Analysis of Apple Inc.
Name:
Institution:
Competitive Analysis of Apple Inc._1
STRATEGIC MANAGEMENT 2
Competitive Analysis of Apple Inc.
Introduction
Apple Inc. denotes an American tech firm established in 1976 by Ronald Wayne, Steve
Jobs, and Steve Wozniak. Since then, development and expansion has made Apple one of the
most prestigious multinational global conglomerates (Hacklin, Björkdahl, & Wallin, 2018). The
firm offers a wide range of online services, computer software, as well as consumer electronics.
The current paper uses Porter’s Five Forces Model to determine the competitiveness of Apple in
Australia.
Porter’s Five Forces Model
Competitive Rivalry
The competitive rivalry component of the Porter’s Five Forces model explores the
influence that rival brands exert on each other (Mathooko & Ogutu, 2015). Apple faces
aggressiveness rivalry from other brands including LG Electronics, Samsung, Blackberry, and
other rivals engaging in endless advertising campaigns, innovation drives, as well as imitation.
Buyers’ Bargaining Power
The bargaining power of the customers denotes a component that explores the impact of
buyers’ decisions and actions on a business. Buyers in the tech industry enjoy low switching
costs, particularly when pursuing customer satisfaction (Khan, Alam, & Alam, 2015). The
purchase (in terms of volume) of individual buyers is negligible when compare to the total
revenues generated by Apple’s business model. Individual customers command little bargaining
power, but the ease of switching brands creates a strong collective bargaining power.
Competitive Analysis of Apple Inc._2

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