Innovation and Technology Analysis of Blackberry

Running head: INNOVTION AND TECHNOLOGY
INNOVATION AND TECHNOLOGY
Name of the Student
Name of the University
Author Note

Running head: INNOVTION AND TECHNOLOGY
Table of Contents
Discussion..................................................................................................................................5
Porter Five Force Model........................................................................................................5
Degree of Existing Rivalry.................................................................................................5
Threats of potential Entrants..............................................................................................5
Bargaining Power of Suppliers..........................................................................................6
Bargaining Power of Buyers..............................................................................................6
Threats of Substitutes.........................................................................................................7
Stakeholders Analysis............................................................................................................7
Strategic Stakeholder Analysis..........................................................................................7
Normative Stakeholder Analysis........................................................................................7
Porter Value Chain Model.....................................................................................................8
Primary Activities..............................................................................................................8
Supportive Activities..........................................................................................................9
PESTEL Analysis...................................................................................................................9
Political Factors..................................................................................................................9
Economic Factors.............................................................................................................10
Social factors....................................................................................................................10
Technological Issues........................................................................................................10
Environmental factors......................................................................................................10
Legal factors.....................................................................................................................11
SWOT Analysis...................................................................................................................11

Running head: INNOVTION AND TECHNOLOGY
Strength............................................................................................................................12
Weakness..........................................................................................................................12
Opportunities....................................................................................................................12
Threats..............................................................................................................................13
Technology Cycle................................................................................................................13
Era of ferment..................................................................................................................13
Era of Incremental changes..............................................................................................13
Three phases of Innovation Model.......................................................................................14
Fluid phase.......................................................................................................................14
Transitional phase............................................................................................................14
Specific Phases.................................................................................................................14
McKinsey 7s Model.............................................................................................................14
Hard Element...................................................................................................................14
Soft Element.....................................................................................................................15
References................................................................................................................................16

Running head: INNOVTION AND TECHNOLOGY
Introduction
Blackberry, considered to be one of the leading brands in mobile technology, has come across
a severe downfall in several genres. Innovation and technological advancement has been the
lagging point for Blackberry, as there is no up-gradation in terms of software. Another case
of concern is definitely the high prices that is charged to the customer. This paper studies the
analysis of the current conditions of Blackberry by referring to Porter five force model,
stakeholder analysis, porter value chain model, PESTLE, SWOT, three phases innovation
model, McKinsey 7s model