Competitive analysis of Starbucks PDF

Competitive analysis of
Starbucks

Introduction
The coffee based industry of
USA has been operating in a
profitable manner for the last
few years. The industry has also
shown huge levels of growth in
the revenues and profitability.
Starbucks is a major
organization which operates in
the coffee industry of USA
(Team, 2018).

About the company
Starbucks Corporation is a
coffeehouse chain which has
its origin in the US. The
company operates more than
28,000 stores all over the
world. The concept of
“second wave coffee” has
been introduced by the
organization in coffee
industry of the country
(Starbucks.com., 2018).

Analysis of the specific industry
The structure of the coffee industry
is able to facilitate the operations
of the organizations. The industry
has grown in a huge manner in last
five years, Many threats are also
present towards the operations of
organizations which are present in
the industry. The prices of products
are affected by the worldwide price
of coffee (Team, 2018).