Competitive Landscape.

Added on - 22 Sep 2019

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Competitive LandscapeMajor Rivals (Investopedia,2019)The primary rivals of Whole Foods are Sprouts Farmers Markets (SFM) and Trader Joe's.However, Whole Foods ' long-standing approach of persuading individuals to pay more fororganic, natural foods has been so effective that such foods are increasingly appearing onshelves in many American grocery stores, including significant supermarket behemoths suchas Kroger (KR). While Whole Foods has long been effective in charging premiums for itsorganic foodstuffs, it has lately been purchased by Amazon.com Inc. (AMZN), which intendsto cut expenses, making it more competitive with chains like Target (TGT) and Kroger.Sprouts Farmers Market, a firm established by members of the Boney family, is the mostdirect competitor of Whole Foods. The first Sprouts shop was opened in Chandler, Arizonain 2002. Sprouts, like Whole Foods, went through a period of rapid growth owing topurchases and the growth of new shop. Sprouts has been operating more than 165 shops ineight countries on the Nasdaq since 2013. It focuses on the sale of new, organic and naturalgoods, but Sprouts is also proud to offer these products at sensible rates.The other major rival company of Whole Foods is Trader Joe, a privately-owned businessthat started in 1958 as a chain of convenience stores. The company based in California alsobegan packaging products under the name of the store. This move helped Trader Joeestablish a reputation for providing low-cost yet creative products, which is essential to itsvalue-based pricing strategy. Many of their products, though certainly not all, are naturaland organic.Other Rivals (Marketing91, 2019)KrogerKroger is the world's biggest revenue-based supermarket chain and the second biggestretailer. By having annual revenues of about $115.3 billion, the business has its activitiesdirectly or through its subsidiaries in about 2,800 shops across 35 countries.Kroger offers a broad variety of products and services including organic food, grocery, fuel,home products, and much more. Kroger is a one-stop shopping that enables consumers tobuy at one place what they need. It also provides various store formats that allowconsumers to select from it. It has created its own private label products over the years,which also include organic products.These products improve their brand value and place a powerful position for the business aswell. Kroger is regarded one of the top competitors in the Whole Foods Market because ofits powerful brand position.
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