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Future Strategies of Trader Joe’s Before Amazon : Case Study

   

Added on  2020-05-16

4 Pages765 Words275 Views
Running head: FUTURE STRATEGIES OF TRADER JOE’S BEFORE AMAZONFuture Strategies of Trader Joe’s Before AmazonName of the Student:Name of the University:Author Note
Future Strategies of Trader Joe’s Before Amazon : Case Study_1
1FUTURE STRATEGIES OF TRADER JOE’S BEFORE AMAZONPart 1 answer:Trader Joe’s should modify its strategy going forward in order to dominate thesupermarket industry in the United States. The case study clearly points out that that Joe’smarketing mix was mainly about products and place. The apex management did not paymuch emphasis on pricing and promotion. The future strategy of Joe should be concernedwith creating a powerful marketing strategy as whole and not only offering products. Thecase study also mentions that Trader Joe’s did not spend financial resources to advertise isproducts on the television which is a powerful audiovisual medium or give discount offers toattract customers (traderjoes.com, 2018). The case study also remains silent on the actualproduct line of Trader Jo. Thus from this analysis, one can construe that the first futurestrategy of Trader Joe’s should be to promote its product line on the audiovisual medium liketelevision and also on the digital space. The supermarket should offer discounts and loyaltycards to its customers. This is because such sales promotion techniques would enable it toattract more customers. Trader Joe’s should also restructure the floor layout at theirsupermarket stores to allow customers to rest and speak to the sales representativessimultaneously. These strategies would enable the super market create more comfort to thecustomers and enhance their satisfaction level (Phan & Vu, 2015). Thus, it can besummarised from the discussion that Trader Joe’s must strengthen its marketing mix andrestructure its shop floor to enable the customers relax and speak to their representatives.The purchase of Whole Foods by Amazon would have strong impact on the strategyof Trader Joe’s. This is because by acquiring Whole Food Amazon would be able to getaccess to the vast number of consumer data of the super market chain. The ecommerce giantcan use this data to study the purchase patterns of customers while buying groceries and fooditems. Amazon can then use the knowledge to form more customer oriented strategy based onthe knowledge it would gain from the study of the customer base of Whole Foods
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