MGMT 3053 - Competitive Strategy/Policy - McDonald & Atlassian
Added on 2020-03-04
6 Pages1377 Words164 Views
Running head: COMPETITIVE POLICY0Competitive Strategy
COMPETITIVE POLICY1Table of ContentsMcDonalds.................................................................................................................................2Competitive Strategy..............................................................................................................2Atlassian.....................................................................................................................................3Competitive Strategy..............................................................................................................3References..................................................................................................................................5
COMPETITIVE POLICY2McDonalds McDonald's is a fast food restaurant chain incorporated in America. It was founded in 1940 as a barbecue restaurant. The company operates in the restaurant industry and is one of the world’s leading restaurant chains. The organisation has more than 36,900 franchises, as of 2016. The firm has revenue of $24.622 billion in 2016. McDonald’s in one of the fastest growing franchise and has its outlets worldwide. The company has focused on providing high-quality hamburgers at a low price. The reason for selecting McDonald's is that the company has more than 36 thousand franchises but it still maintains a level of quality and standardisation between them (McDonalds 2017).Competitive Strategy Every company can have two kinds of competitive advantage over their competitors: cost advantage and differentiation advantage. McDonald's has received significant success in theirfranchise business. The company is known for its quality food at low prices. The organisationis a giant player in franchise market. The firms have advantages over its competition due to its lower prices, convenient locations, and efficient cooking process. The business model of McDonald’s is a ‘three-legged stool’, consists of Franchisees, suppliers, and employees. The franchisees of McDonald's bring the feeling of entrepreneurship and obligation to the outlets. The supplies of the company are dedicated to providing the highest level of quality and security. McDonald’s provide education and sharing throughout their outlets to promote the values in society. These are the values of McDonald's, giving them an advantage over its competitors. Even after being an international brand, the majority of McDonald's franchises (more than 80 percent globally and approximately 90 percent of the United States) are owned and maintained by nearly five thousand independent, small and medium-sized businessmen and women. The franchisees are part of the society they served, and they help create a positive influence locally by providing good quality food, better services and job opportunities to local charities (Baye and Beil 2006).McDonald's uses various resources and skills in order to deliver their core values, such as convenience of customers, quality of food and optimal operations. The company updates its manufacturing system, such as better inventory control, planning the manufacturing process
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
McDonald Restaurant Research Paper 2022lg...
|14
|3256
|30
Information System of McDonald'slg...
|12
|2756
|863
(PDF) McDonald's Success Strategy And Global Expansionlg...
|11
|1916
|177
Strategic Marketing: KFC Analysislg...
|21
|1653
|93
Reward Management in McDonald's: Challenges and Recommendationslg...
|10
|3257
|216
Company Profile of McDonaldslg...
|12
|1798
|3