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(PDF) McDonald's Success Strategy And Global Expansion

   

Added on  2021-06-10

11 Pages1916 Words177 Views
Mc Donald’s CompanyRishinika Perera190920012
(PDF) McDonald's Success Strategy And Global Expansion_1
Table of ContentsAn Introduction Summary........................................................................................................................3An explanation of the organization’s micro and macro environment.....................................................4MICRO ENVIRONMENT.......................................................................................................................4MACRO ENVIRONMENT......................................................................................................................4Business Model (Products and services mix............................................................................................5SWOT Analysis of McDonald’s............................................................................................................6Importance and Process of McDonalds Segmentation, Targeting.........................................................7Product/service features and benefits.......................................................................................................8McDonald’s Marketing Mix (4Ps) Analysis.............................................................................................8McDonald’s Products (Product Mix)...............................................................................................8Place/Distribution in McDonald’s Marketing Mix..........................................................................9McDonald’s Promotion (Promotional Mix).....................................................................................9McDonald’s Prices and Pricing Strategies.....................................................................................103p’s People, Process and Physical evidence in Mc Donald’s................................................................10Process..............................................................................................................................................10People................................................................................................................................................10Physical Evidence............................................................................................................................10Mc Donald’s marketing mix responds to changing market conditions...............................................10References................................................................................................................................................11An Introduction SummaryMcDonald’s Corporation is a “Centralized, International company”, which is the largest chain of fast-food restaurants with more than 30,450 fast-food
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restaurants in 121 countries worldwide. Fifty-eight percent of these stores are operated by franchisees, twenty-eight by the company, and fourteen percent by affiliates. McDonald’s expand its market into foreign countries through three primary methods, franchising, company owned restaurants, and joint ventures which will help McDonald’s easily to be accepted into unfamiliar markets and franchising continues to contribute heavily to McDonald’s international success. Although its expansion rapidly, McDonald'sstill manage a tight grasp on operations, cost and quality by using a centralized, international structure. However, McDonald needs to face the risk of its change in operation strategy
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An explanation of the organization’s micro and macro environmentMICRO ENVIRONMENTThe environment which is close to the company that affects, positively or negatively and it creates value and relationship with its customers. Marketing success will require building relationships with other company departments, suppliers, marketing intermediaries, customers, competitors, and various publics, which combine to make up the company’s value delivery network. Micro environment that surrounds organization can be complex by nature; however, company has an element of control over it. Some of the factors which affect the micro environment are:SuppliersIntermediariesCustomersCompetitorsMACRO ENVIRONMENTMacro environment consists of broader forces that shape opportunities and pose threats to company. It shows six major forces in the company’s macro environment. These are:DEMOGRAPHIC ENVIRONMENTECONOMIC ENVIRONMENTNATURAL ENVIRONMENTTECHNOLOGICAL ENVIRONMENTPOLITICAL ENVIRONMENTCULTURAL ENVIRONMENTBusiness Model (Products and services mix)
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