Competitive Strategic Management | Report

COMPETITIVE
STRATEGIC
MANAGEMENT

Competitive Strategic Management 1
Contents
Introduction................................................................................................................................2
The concerning industry and unique factors influencing the company’s performance.............2
Recommendations......................................................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Competitive Strategic Management 2
Introduction
The competitive strategic management has become essential for the organizations
competing in the markets. Such organizations are severely saturated with the substitutes for
the customers. This report comprises the competitive strategic management of KPJ
Healthcare Berhad which is Malaysia’s top provider of private healthcare services. The
company is determined by its core ethics of courtesy, safety, veracity, competence, and
constant enhancement. The network of KPJ includes twenty-five expert hospitals sited
throughout the nation. The company has even expanded worldwide like 2 hospitals in
Indonesia, one hospital in Bangladesh, a considerable portion in a hospital in Bangkok and
retirement and an age-care resort in Australia. The company is having its competitive
advantage in the form of a wide range and accessibility in the extremely modest private
healthcare industry. The execution of cloud computing has improved the capability of
medical advisors in evaluating patient information in real-time. It makes sure the conveyance
of a seamless service. The regular improvements are made in the organization to manage
patient’s records, enhance hospital efficiency and advance its Clinical Information System
(KCIs).
The concerning industry and unique factors influencing the company’s performance
KPJ Healthcare is having the vision to deliver exceptional health treatment, care, and
analysis to all the patients. The company is devoted as the most ideal provider of care with
the inventive usage of the technology, expert doctors and skilled staff who are capable of
collaborating to provide the best diagnosis and treatment policies (Rahim, 2017). Add on, the
mission is to enhance the people’s health and communities served. KPJ pursues to maintain a
patient-centered environment and concerted on empathetic care. The company is having
values in the form of offering service with courtesy, ensuring safety, conducting duties with
integrity, practicing professionalism and pursuing constant improvement (Devadass, Sekaran
& Thinakaran, 2017).
The healthcare operations of KPJ in Malaysia recorded a substantial increase in
revenue by 4% to RM 3.3 billion. The revenue was contributed by the major factors like an
increase in patient visits, an increase in the number of beds and surgeries performed. The
extended promotions of medical tourism providers to neighbor nations and increase online
promotions greatly contributed to the revenue last year. The addition of KPJ Perlis to the
network of hospitals in Malaysia made the Malaysian segment liable for 97% of the group’s