The assignment content discusses the challenges faced by organizations in allocating resources successfully. To overcome these difficulties, research and surveys can be conducted to collect internal and external data. The report highlights that UBER company can adopt effective strategies for managing staff members and formulate action plans at corporate and business levels. It also emphasizes the importance of developing a culture where people are passionate about learning, adding new features to existing services, using advanced technology, and taking regular feedback from clients to improve the business model.