Business Strategy of Uber Technology
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Added on 2021-04-23
Business Strategy of Uber Technology
Added on 2021-04-23
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Business Strategy
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INTRODUCTIONIn this contemporary business environment era where lots of uncertainty and market competitionan organisation need to formulate strategies and action plan to achieve set goals. Businessstrategy is a high-level plan developed by an enterprise to reach set goals by providing a set ofguidelines through which is required to conduct business operations for attaining strategicallybusiness goals. Business strategy in an organisation is the art and process of developing andplanning operational planning and providing adequate numbered of resource and investigate ofskills and competences of employees to delegate task role and accountability in the eye oforganisational goals and vision. The given report is based on the business strategy of UberTechnology Inc. which is a known name in online delivery both of both food and vehicle forhire. The report covers and outlines the impacts and effectiveness of a macro-environmentalfactor on the business laterally by analysing internal environmental competency. Porter’s fivemodel and VRIO analysis and Ansoff matrix also used to cover and analyse the market andvarious other theories are also used to form tactical and strategic planning to formulate abusiness strategy for Uber.Task 1 P1. Apply appropriate framework analyse the impact and influence of the macro environment onUber and its strategies.Organisational overviewToday online taxi industry is an emergent trend in our live moreover, online taxi anddelivery trend subsequently providing many opportunities to the Technology company and Uberare one of them. Uber Technology Inc. is providing hire and ride taxi service, food deliveryservice (via Uber Eats) and package and parcel delivery facility to the public by using theinternet and mobile application. Currently Uber have approx. 110 million active users all aroundthe world. The gig economy Uber also indulging in introducing and developing self-driving cars.Moreover, through a partnership with Lime Uber is also providing electric bicycle and motor-powered scooter on hire charge.Vision= To explode opportunity by citing the world in motion, uber has a vision that good thingshappen when people move and they are eager to provide ease in the movement to improvepeople lifestyle in this busy life.1
Mission- - Uber have mission to make transport as reliable as running water for every personanywhere, the main reason for existence of business is to leverage memorable customer serviceby providing ease of movement.Objective- some of the primary objectives and business goals of uber are-The key focus of Uber is to offer steady and readily available transportation service toeveryone and everywhere.To consistently expands business globally and brings its services in other various cities tolet rider and driver connect to move onTo be one of the cheapest easy and convenient ride provider company in the world.Core competencyUber core competency is an expansion of its business services by its ability to see new potentialmarkets and providing a better ride and delivery experience in comparison to another cabprovider. Uber currently have active 110 million users all around the world. Uber competency onaccount of technological innovation makes it much easier to match with its driver and ridereffectively with a live tracking system.PESTEL analysis of UberUber has strategically and tactical business operations that are running smoothly and effectivelyin many regions across the world. However, the strategic management of the company getsseverely affected by external environmental factors due to the complex and contemporary marketenvironment. PESTEL analyse would be more useful in the context of Uber to access andanalyse macro-environmental factors that affect organisational strategy and functions. PESTELanalysis of Uber are as follows-Political- Political factors mean rules, regulations and guidelines of government in a countrywhere Uber is operating. With igniting its operations in various countries, Uber is experiencingboth opportunities and political pressure because of not having clear regulations and bendingrules in general. Additionally Government of many countries are considering into price controltool to discourage Uber vigorous pricing strategy to safeguard and protect traditional taxiprovider companies. Moreover, in some country like SouthAfrica and UK, government seizes the uber cars because drivers didn’t hold a taxi permit andsome cases of harassment and, in this sense government in many ways control the driver working2
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