Competitive Strategies for Think Childcare, Marriot Hotel Australia and University of Melbourne

Running head: COMPETITVE STRATEGIES
Competitive Strategies
Name of Student:
Name of University:
Author’s Note:

1COMPETITVE STRATEGIES
The following table shows the names of the different companies chosen from the
provided list of industries, the industries from which the companies have been chosen and the
strategy which is to be applied to each of the companies.
Industry Name of Company/ Institution Strategy
Childcare Think Childcare Limited Porter’s Generic Strategy
Tourism and travel Marriot Hotel Australia Ansoff Matrix
Education University of Melbourne Blue Ocean Strategy
About Think Childcare Limited:
Think Childcare Limited is one of the leading Australian firms in the consumer services
segment of the market. Think Childcare Limited is responsible for redefining the methods of
conducting business in the Consumer Services Industry. The Company is listed on the Australian
Securities Exchange (ASX) and have a relevant presence in the stock market as well.
Tool Used: Porter’s Generic Competitive Strategy:
The relative position of any company inside its specific industry helps find whether the
company’s productivity has been above or below the average of the industry. The main basis of
the “above average profitability” in the long run is “sustainable competitive advantage”. There
are two noteworthy kinds of competitive advantage of a firm, namely “low cost” and

2COMPETITVE STRATEGIES
“differentiation”. The two main types of “competitive advantage” along with the capacity of
performance which an establishment seeks to achieve leads to three main generic strategies for
the achievement of above average performance in a particular industry. The three main strategies
for the achievement of above average performance in an industry is that of cost leadership,
differentiation and focus. In this connection it can be said that the focus strategy has two variants
namely “cost focus” and “differentiation focus” (Sumer and Bayraktar 2012).
Analysis:
The cost leadership strategy focuses on being the low cost producer in a particular
industry concerned for a given level. In case of Think Childcare Limited, the company needs to
innovate its products and services for bringing valuable customers to the fold and gives
customers suitable reason to buy their products. The pricing of the products also need to be
lowered such that the fixed cost per unit can be lowered. There should also be capacities and
spending money on the different forms of research and development. Therefore in order to gain
market share, the organisation needs to engage in the creation of products which are cost
effective as well as best in the market (Taylor 2012).
Differentiation strategy focuses on the development of unique characteristics which
customers value and which they consider to be better or different from the rest in a positive
sense. The value which is added by the uniqueness of the product might allow the company to
ask for a genuine price for the same. It is desirable that the organisation needs to be more service
oriented rather than simply being product oriented. There needs to be a proper understanding of
the major requirements of the customers in comparison to what the customer is actually buying.
The company needs to build a sustainable differentiation strategy so as to survive and build scale