logo

Strategies Adopted by Emirates Airlines

9 Pages2762 Words939 Views
   

Added on  2020-02-05

Strategies Adopted by Emirates Airlines

   Added on 2020-02-05

ShareRelated Documents
STRATEGICMANAGEMENT
Strategies Adopted by Emirates Airlines_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................3COMPETITIVE STRATEGY................................................................................................3Critically evaluation of competitive strategy.........................................................................4Disadvantages of adopting Porter's five forces Model...........................................................5Recommendations..................................................................................................................7CONCLUSION................................................................................................................................8REFERNCES...................................................................................................................................9
Strategies Adopted by Emirates Airlines_2
INTRODUCTIONIn the recent times it has been seen that many businesses have expanded and thisexpansion has caused due to different reasons, one of which businesses now a days are morerelaying on the strategies they follow. In order to get that extra edge over their competitors makethe profits more, they have used different competitive strategies in relation to it. Further whichhas helped a lot in achieving the objectives they have strived for. The present report deals withone such organizations which in the recent times have emerged as great influencer to customersto buy their services in the industry(Dinnie, 2015). Thus to understand what strategy they haveadopted in this regard and what should be the possible outcomes, opportunities and threats ofundertaking that strategy has been mentioned in the reports. In addition for the future of thebusiness recommendations have been made.TASKCOMPETITIVE STRATEGYThe competitive strategy can be defines as a long term plan that assist the firm to a gainsustain in the competitive advantages over their industrial rivalry. Thus, it is that type of strategywhich is used by the firm often discrediting the competition products or services. The mainbenefits from this strategy is that it able the organisation to compete effectively in thecompetitive market. In regard to this, the Emirates adopts the porter’s generic competitivestrategies is the best ways to compete the market in most desired manner. It shows the companyto determine the position within the airline industry whether the cited airline can able to getprofits above or below the industry average. The phenomenon behind this is that if the companyearn above the average profitability in longer time period that is sustain the competitiveadvantages (Spear, 2013. Therefore, there are two types of competitive advantages whichEmirates airline can possess that are low differentiation and cost. There are mainly three genericstrategies that helps the Emirates to attaining above average performance within the industry andthese are mainly includes are the cost differentiation, cost leadership and focus. Therefore, thefocus strategy are categorised into variants that are differentiation focus and cost focus. TheEmirates airline adopts all such generic strategy of Porter’s Generic competitive strategies whichare as describe as follows-
Strategies Adopted by Emirates Airlines_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
PERFORMANCE APPRAISAL Competitive Advantage Strategies
|4
|666
|221

Competive Strategy Essay 2022
|7
|1802
|30

Emirates Case Study: Strategy, External Environment, and Competitive Forces
|19
|5166
|24

Strategic Management - Business Environment of Emirates Airlines
|18
|3981
|20

Application of concepts, theories and models to interpret and devise strategic planning of British Airways
|8
|1408
|55

Planning for Growth Assignment : Harvey Water Softener.
|18
|4388
|32