COMPETITIVE STRATEGY & INNOVATION

15 Slides ppt with speaker notes

COMPETITIVE
STRATEGY &
INNOVATION

Introduction
Strategic management is refers to developing
various plan and tactics in order to gaining
competitive advantage in the market. Each and
every business is trying to develop core
competencies and increase its market share by
using various marketing strategies.

Common resources and capabilities of
separate Virgin companies
It is essential for a business organization is to
identify various approaches in order to improve
customer services which is the common
objectives.

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There are following major companies of the
Virgin group:
• Virgin America Inc.
• Virgin Mobile
• Virgin clothing collection
• Virgin Hotel

Virgin Mobile Market share

Virgin Atlantic Growth

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Virgin group diversification:
There is various business which will be profitable
for the Virgin group and also provide a long term
growth to their business. These business can be:
• Retail business
• Automobile

Retail business
• Retail sales at present time is $22.43 trillion.
• This size will increase at the rate of 5.6 percent
in the next few years and will reach by $28.2
trillion.

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Automobile
• The automotive industry is more than $1.5
trillion which is quite higher as compare to
other industry
• At the end of 2018 the total car sales will be
more than 100 million units

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Organizational Structure
An organizational structure is related design and
effective chain of command which provide a
clarity on the roles and responsibility and
increase the effectiveness of decision making.

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Conclusion
This report discussed about the common
resources and capabilities of different companies
of Virgin group. Further, it also included the new
business opportunities such as retail and
automobile sector and provide a long term
growth.

References
Poister, T.H., 2010. The future of strategic planning in the
public sector: Linking strategic management and
performance. Public Administration Review. 70(s1).
Noland, J. and Phillips, R., 2010. Stakeholder
engagement, discourse ethics and strategic management.
International Journal of Management Reviews. 12(1).
pp.39-49.

Thank You