Competitive Strategy and Innovation

Competitive Strategy And
Innovation

Table of Contents
INTRODUCTION...........................................................................................................................1
CASE A...........................................................................................................................................1
1. Main features of Haier's internationalization strategy since early 1990s and how does it
differ from the pattern of international development typical of Western enterprises?...............1
2. How successful has Haier's internationalization strategy been and why?..............................3
............................................................................................................................................................

INTRODUCTION
A competitive strategy defined as a long term plan of action here an organisation devises
for accomplishing all the competitive advantages over its competitors after analysing the strength
as well as weakness of the latter and comparing them to its own. These strategy related with the
innovation because for launch new products & services require to apply new competitive
strategy to get success. Innovation is a procedure where consisting of different activities to
disclose new ways to do things. Through this procedure create bigger opportunities and are
critical for the survival, economic growth and success of an organisation. This report based on
the case A of Haier group is a multinational home appliances and consumer electronics
organisation. The company situated in Qingdao, china and design & produces products like
refrigerator, microwave ovens and many others. In this report consist of main features of the
internalization strategy of 1990 and changes in western enterprises. Along with analysis success
of strategy and principal features of Haier management system.
CASE A
1. Main features of Haier's internationalization strategy since early 1990s and how does it differ
from the pattern of international development typical of Western enterprises?
Contemporary strategy evaluation select by manager with the concepts, framework and
techniques required to make better strategic decisions (Bouncken And et.al ., 2019. ). These
strategies endeavours to be both rigours and relevant. Internationalization strategy is defined as
distributed subsidiaries act independently and conduct as if they were belonging from local
organisation with lesser connection from the parent organisation. These strategy leads as high
level of selection to the local business environment. There are defined different features of
internationalisation strategy since the early 1990s. During the 1990s, Haier taken 16 other
Chinese companies with the outcomes that it became a supplier not only a wide network of
domestic appliances but also televisions, telecom equipments and other consumer electronic
products. Entered a number of overseas market: From the starting of 1992 to 1997 Haier set up a
number of joint ventures mainly in Asian market to analysis existing business systems. Directly export: The company take decision to manufacturer in China and export to other
countries to save re-establishing cost and slowly cover all over the market effectively.