Competitive Strategy: Analysis of Kodak

Competitive Strategy
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INTRODUCTION
A business strategy is the manner through which an organisation sets out to gain its desired
goals. It can without a doubt be defined as lengthy-time period commercial enterprise planning.
A commercial enterprise approach is a set of guiding concepts that, while communicated and
followed in the organisation, generates a favoured pattern of decision making. This assessment is
based on Kodak organisation. The Eastman Kodak Company is an American public business
enterprise that produces diverse products related to its historic basis in analogue pictures. The
employer is situated in Rochester, New York, and is protected in New Jersey (Shevchenko and
et. Al., 2019). Kodak provides packaging, beneficial printing, photograph communications, and
professional facilities for organisations spherical the region. Its major business company
segments are Print Systems, Enterprise Inkjet Systems, Micro 3-D Printing and Packaging,
Software and Solutions, and Consumer and Film. It is terrific known for photographic movie
merchandise. In order to complete this project Business strategy is taken in to consider which
will cover information about different business strategic tools and concepts.
MAIN BODY
Strategy development models
The strategic models describe how one corporation feature and what the opportunities
that comes inside the future. The company has an enough quantity of sources to seize the ones
opportunities. The superb enterprise makes use of exceptional fashions and it relies upon on the
output of the business enterprise and its repute inside the marketplace. The various types of
fashions are
 Resource base view model defines the use of a useful resource that the organisation uses
to reap sustainable aggressive benefit. The resources utilized by the commercial
corporation can be tangible and intangible.
 The enter-output model allows to determine the quantity of productivity with the small
amount of property within the given time body (Salunke, Weerawardena, and McColl-
Kennedy, 2019). The fewer amounts of inputs is used to gain excessive productiveness is
the pleasant technique.
 Ansoff matrix version allows the control organization of the commercial enterprise
organisation by using developing techniques for future boom. It additionally indicates the
hazard of the techniques developed.
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 Generic strategies model shows that to gain a aggressive benefit the 3 alternatives can be
used and which are price leadership, differentiation and recognition (Kharub, Mor and
Sharma, 2019). Every opportunity specializes in the distinctive wishes of the business
company.
Tool 1: SWOT analysis of Kodak
SWOT assessment of Kodak analyses the logo/employer with its strengths, weaknesses,
possibilities & threats. In Kodak SWOT Analysis, the strengths and weaknesses are the inner
elements even as opportunities and threats are the outdoor factors. SWOT Analysis is a
confirmed manage framework which permits a brand like Kodak to benchmark its commercial
enterprise organization & everyday overall performance in evaluation to the competition and
enterprise.
Strengths:
Technological advancement: It’s been continuously seemed for its technological leap
forward from picture sensing generation to digital imaging and they are continuously jogging on
the destiny generation. They were active faultless their digital manufactured goods providing to
grasp their rivalry within the marketplace.
Socially responsible commercial enterprise business enterprise: Kodak is
environmentally and communally aware. Kodak furthermore donates to the decrease of
greenhouse gases and secretions. Over the years, their efforts were recognized and provided via
many environmental businesses and organizations. In March of 2004, they were nowadays
named “Energy Star Partner of the Year” thru the Environmental Protection Agency (Hakobyan
and et. Al., 2019). Along with this, Kodak gives to several associations and social firms.
Weaknesses:
Virtual Store: Although there are masses of e-change net web websites which offers in
the goods of this enterprise but Kodak had now not carried out & has not blanketed their net web
page to make their merchandise to be had on line of their non-public digital platform.
Lack in consciousness: Cause of its gradual transmission from analog to virtual, Optical
& imaging technology has faced more loss in phrases of decreasing market percent. Also Kodak
become tormented by Marketing myopia in their Consumer inkjet market which they found out
these days in 2012 but till then it modified into too past due which resulted into enormous loss.
Opportunities:
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