SWOT and PESTLE Analysis of Easy Jet

Context of Business

Table of Contents
INTRODUCTION................................................................................................................................2
MAIN BODY.......................................................................................................................................3
SWOT Analysis on Easy Jet.......................................................................................................3
PESTLE Analysis on Easy Jet ...................................................................................................5
How the changes in pestle has influenced the Opportunities and Threats business. ................6
How company can use its strengths to overcome the weakness and threats...............................7
Based on the analysis of the PESTEL factors, identify any two leadership that will suit the
business.......................................................................................................................................8
CONCLUSION....................................................................................................................................9
REFERENCES...................................................................................................................................10

INTRODUCTION
The business can be defined as the administration or enterprises that are involved in contrasting
activates such as industrial, commercial and professional. business can be start in order to generate
profit and it can also be start whose motive is not to gain earnings like NGO. The business
beneficial for revenue generation, for the economic growth. The business is important in order to
improve the standard of living. A business strategy can be defined as the strategy formulation that
helps in running the business and help in achieving the goal and objectives of the company. It helps
in gaining the competitive advantage(Abdulaali, 2018). in this report Swot analysis of Easy jet
which is considered as the one of the biggest airline company is done and also include its pestle
analysis that helps in determining the external factors that affect the business of Easy jet. The report
explained how the changes in the pestle factor has creates the impact on the opportunities and
threats of the business because both opportunity and threats are considered as the external factors.
The file also contain the leadership strategies that the Easy jet follows and the importance of
corporate social responsibility.
MAIN BODY
SWOT Analysis on Easy Jet
It is a simple and productive tool of framework that helps in identifying the strength of the
business, weaknesses , opportunity and the threats of the firm. It is a form of technique that access
in finding the strength that an enterprise forms in order to enhance its competitive advantages in the
marketplace. It helps in determining the weak points of the company. The strength and weaknesses
are considered as the internal factors and opportunity and threats are considered as the external
factor that influences the business externally(AlMarwani, 2020).
Easy jet is British airline company which was founded in 1995. its headquarter is located in
Luton, England, united kingdom. Its subsidiaries companies are Easy Jet UK, Easy jet Europe and
many more. It is traded on the London stock exchange. It is operated in more than 30 countries with
1000 routes. It undergoes domestic as well as international airline services. SWOT of Easy jet helps
identifying different strengths of company. It helps in searching the different weaknesses of the
Easy jet such as financial weakness etc. the tool also helps in analysis various opportunity arriving
in the future and resolving the threats. They use value advantage, operational performance and
feature a primary main role in UK airports to supply predicted low fares that competitors. Easy jet is
of the biggest airways with inside the global with presence of 308 aircraft's, operation performed in
927 routes with greater than 30 nations and together with 153 airports. Easy jet include particularly

professional body of workers of over 13000 people, together with 4000 pilots and 7000 cabin group
individuals gift currently(Bergstedt and Wei, 2020).
Strength
 Strong capital base- as easy jet is considered as the one of the largest multinational airline
company. It has a powerful capital base with a market estimate of around 4 billion pounds
and net liquidity around 213 British pound.. It has strongest approval rating in the world for
airline.
 Low cost model- the low cost model is followed by Easy jet, this is the reason that the
company has captured market share from legacy carriers. it include strong balance sheet as it
precede cost theory.
 Customer loyalty- more than 13000 peoples are employees by easy jet. It has approx 4000
commercial pilots and have more than 7000 crew members. it follows the people
management strategy has contributed to customer loyalty, which is considered as the other
major strength of Easy Jet.
Weakness
 Additional taxes sensibility-the business of easy jet are extremely sensible to additive taxes.
It has lower operation margin due to which government imposes different charges.
 Criticism- the one of main weakness of the Easy Jet was criticism. It has been criticized by
the country Germany for not observing European law of compensation. The company did
not refund in case of delays of flights or cancellation or denied boarding. The company
suppose to return the money within on weak to the customers but it also does not refund the
amount of ticket in timely period.
 Competition- there are lots of competition present in this sector. Easy Jet faces lots of
competitions from its competitors because of presence of various airline for the same
destination.
Opportunities
 Easy jet academy- it can be considered as the opportunity of second source of income. The
company can provide different kinds of airline courses to the students who chooses the
profession of commercial pilot or other carer in relation to the airlines
 Travel package- it can become a good opportunity for Easy jet in order to get the brand
awareness. By giving and Influences on easy jet hotels and holiday packages.
 Expansion over Europe- expansion of work to foster specify over Europe in order to get
amended profile in their name and expansion in the revenue of business.
Threats