Competitive Strategy Management Assessment 2022

8/21/2019
Running Head: MANAGEMENT 0
Competitive
Strategy

MANAGEMENT 1
Contents
Introduction..............................................................................................................................2
Swot Analysis............................................................................................................................2
Porter five force framework....................................................................................................4
Porters Generic Strategies.......................................................................................................5
Conclusion.................................................................................................................................6
References.................................................................................................................................7

MANAGEMENT 2
Introduction
Many business enterprises exist for the sole purpose of gaining highest profit and it can only
be attained by using various strategies that work towards making the goals of the business
easily achievable. Demil and Lecocq (2010) defined business strategy as the direction which
an enterprise pursue over a long period of time looking for more advantage than others in the
same industry. The organization objectives influence by various external and internal
environment variables and to assess their variables effectively, strategy development tools are
being used effective functioning of organization operations towards the mission of the
company. Some of the major tools used by various organizational management include Pestle
framework, Generic strategy, porter five forces, SWOT and so forth. To assess the practical
implications of these tools, Common Bank of Australia is selected. It is one of the largest
retail banks in Australia founded in 1911 (corporatefinanceinstitute.com, 2019). CBA has
operations and investments globally which much of its operations focused on Asia – Pacific
region.
Swot Analysis
SWOT analysis is one of the broadly recognized strategic tools that consider various
parameters such as resources, liabilities and skills of the firm in relation with detailed
examination. The strongest and weakest area of the organization revealed with the help of
SWOT examination. Not only this, it also provides open pools of opportunities for gaining
more revenue through business markets (Hollensen, 2010). Last but not least, various
elements associated with the threats are uncovered and that needs preventive measures in
order to make adjustments and improvements. Hollensen (2010) also defined SWOT analysis
as a decision making tool that provides a balance thorough evaluation of the activities within
the business enterprise to maximize profits.
From the internal perspective, enterprise needs to create a list of their strengths that helps in
achieving strategic aims of company. These strengths can be any proficiencies, skills,
competitive advantage or assets that are considered as unique to firm. On the same note, it
also shows some of organization weak areas termed as liabilities where the management
needs to do improvement. Considering external perspectives, opportunities are listed to gain