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Competitive Strategy of a Company

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Added on  2020-02-24

Competitive Strategy of a Company

   Added on 2020-02-24

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COMPETITIVE STRATEGY1
Competitive Strategy of a Company_1
Commonwealth BankParagraph 1The Commonwealth Bank of Australia (CBA) is among the ‘big four ‘multinational banks of Australia. It operates its financial business across Australia, Fiji, New Zealand, Asia, United States and the UK. The company provides a range of financial services that includes the invest services, banking services, insurance, funds management and institutional services (Commonwealth Bank Strategy, 2012). The stated firm is the leading provider for the financial services and is among the most use banking brand in the Australian Financial Industry. It aims inbecoming the Australia’s most available bank. CBA is chosen for its corporate social responsibility as it is focused in bringing positive change and good business practice. Paragraph 2How Commonwealth Bank reached its current positionThe main factor for the current position of Commonwealth Bank is its marketing strategy. The marketing strategy of the company is in the core operation of the company’s procedures. The marketing operations of the stated firm deliver the value that the stated organisation desires to bring in the business (Commonwealth Bank Strategy, 2012). The Corporate Social Responsibility of the company is also an important factor in developing the firm as the Australia’s most trusted financial service provider. The CSR approach of the company assist it increating good commerce practice and also helps in bringing improvement in the company operations. CBA has diverse approaches for its business operations such as teaching its employees the value of money, developing them for the future economic challenges, and utilising their ability towards the company’s objectives and commitment in outlining sustainable long-term value. Innovation is another thing that helped CBA in embedding the business. It utilises innovation techniques to improve the financial wellbeing and to improve the lives of the customers and publics. For the current competitive environment, CBA use the collaborating strategy for its clients in order to recognise the opportunities and solving the business issues. The2
Competitive Strategy of a Company_2

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