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Competitive Strategy Of IKEA Assignment

   

Added on  2021-06-16

11 Pages859 Words440 Views
Competitive Strategy Of IKEA
Competitive Strategy Of IKEA Assignment_1
Introduction•IKEA have been operating for 30 years in Indian market domain•In order to fit in the Indian retailing periphery, the organization has adopted several basic plans like price competitiveness, quality retention and the DIY conceptualisation.•Various other cross cultural and demographic factors that plays a decisive role in shaping the success of IKEA in the Indian market have been discussed and analysed in detail in the course of this report
Competitive Strategy Of IKEA Assignment_2
Multi Channel Market Approach•Indian customers have the access to both online and offline stores of IKEA in India (Ehsan Ullah, Karlsson and Dada Olanrewaju, 2016)•IKEA opened a new distribution facility in Pune•Within, 2022, the company is planning to invest at least INR 750 Crores more, in order to express itself as a Pan-Indian company. •IKEA has planned to expand their sales through tertiary e-commerce website operating in India like Amazon, Flipkart or Snapdeal (Fragouli, 2016).
Competitive Strategy Of IKEA Assignment_3
Current status of the Furniture industry of India•Branded furniture companies occupy only 12 to 15 % of the business of the furniture sector of India. •About 48% of the Indian customers prefer to customise their own furniture.
Competitive Strategy Of IKEA Assignment_4

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