Competitive Strategy of Woolworths and Qantas 2Woolworths Ltd.Woolworths Limited is the leading supermarket chain of Australia. It operates with more than900 stores in Australia and provides customers with the value services and convenience. Thiscompany has been chosen because it excels in its field which is made possible because itmaintains close relationships with the Australian suppliers and makes the products availableat the best possible price. The supermarket is famous for its fresh food for people. It is alsofamous for providing innovative services which helps customers in accessing its serviceseasily. The supermarket is the part of Woolworth’s group which is one of the biggest groupsof Australia into much diverse range of businesses (Woolworths, 2017).Woolworth is a well-known name in the supermarket and grocery industry. The company hasreached this platform by developing a set of tactics for making its strategies so that it canachieve its goals and objectives. The company identified its markets and focussed on whatshould be provided to the customers to satisfy their needs and requirements. The companyfocuses on the value products which are provided right from the farmers and suppliers intothe kitchen of the customers which means that they provide fresh food. The customers preferWoolworths because it believes in providing convenience to the customers. That is how itbecomes a retailer which provides excellence in its services. Woolworths make this possiblewith the help of great retail team which listen to the customers (Sosiawani, et al., 2015). Thecompany runs a Voice of the Customer Programme in which it receives feedbacks from itscustomers on a daily basis. These feedbacks are considered by the team of employees toimprove the offerings of the customers and to improve the shopping experience of thecustomers. The main aim of the supermarket brand is to make lives of the Australianpopulation better every day. The brand rethinks and innovates day by day so that it canaccomplish its aim. Retailers have to bring something new every day so that the customer’sdemands can be fulfilled. The company uses technology to respond to the customer’sdemands and requirements. The company is creating new and innovative ways so that thecustomers shop with the company (Ackermann and Eden, 2011).The company uses mobile technology to create better experiences for shoppers. It is used tocreate access for the customers to products from every corner of the world. The company isinvesting in the areas which open many gates for the business. The business now operates onwebsites, mobile applications, and physical stores and also provides doorstep delivery option.

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