HI6006 - Competitive Strategy
Added on 2020-03-04
6 Pages1345 Words105 Views
Competitive Strategy 1
WoolworthsParagraph 1Woolworths Supermarket is an Australian supermarket and grocery store chain owned byWoolworths Limited. The stated firm is the Australia’s largest supermarket chain and operatesmore than 900 stores all over the Australia and employs over 115,000 workers in its stores,delivery centres and support office to offer its consumers with superior quality(Santos andSvensson, 2013). The main motive of Woolworths is to be the center of the community and to bethe best vendor for kids, home and family leisure time. Woolworths is perceived as excellent inits operation as it source 96% of all the fruit and vegetables and 100% of fresh meat fromAustralian farmers and growers. This organisation has been chosen as it understand thatcustomers now look for new and simple ways to shop. Paragraph 2How Woolworths reached its current position In order to achieve its current standing in the market, Woolworths emphasis heavily in building acustomer and store-led culture and team. The main strong point of Woolworths is its sustainablesales momentum in Food. It is evident that most of the fruits, vegetables and fresh meat that thecompany sales are from Australian farmers and growers(Santos and Svensson, 2013). Thesuccess of the company starts with developing a great trade team that listen to the consumers,team members and supplier. The stated firm, through its voice of the customer programcrossways its brands, stores and support offices, which receives daily response from theconsumers, gained the confidence and trust of the consumers(Keith, 2012). As Woolworths’ is acustomer oriented organisation, it is placing the customer at the start of everything it does.Putting customer in every operation assists the company to bring lower prices, more compellingoffers, and greater innovation. Though, in the current business context, every retail enterprise isoffering low prices; it is the overall customer experience and quality of the goods that givescompetitive advantage to Woolworths. Another reason for the success of Woolworths is its supply chain strategy. The firmimplies a business model where purchaser delivers a specific statistics to a vendor supplier2
regarding the product and supplier takes the full guarantee for the superiority of the product. Thisthe main reason for which Woolworths bring almost all its grocery items from trustableAustralian farmers. The stated organisation is also known as the technology leader in the retailindustry(Keith, 2012). They were the ones to start the online shopping to the customers ofAustralia. The information technology department of the company helps it in managing thecustomer relationships and service response logistics. The operational excellence in the supplychain management of the Woolworths permits them to provide low pricing strategy as it hashuge purchasing power. Woolworths has driven many small retailers out of the commerce andforced the manufacturers to be more efficient(Santos and Svensson, 2013). The company hasalso managed to keep the lower cost down which is the main reason of generating revenue forthe company. The main goal of the company is to drive the social development and to emphasison environment requirements. It hugely concentrates in recognising its centric business, i.e. torecognise who their customers are and what are their actual demands. 3
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