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Competitive Strategy of Virgin and Qantas Airline of Australia

   

Added on  2020-05-16

10 Pages1803 Words147 Views
Leadership Management
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Running head: COMPETITIVE STRATEGY Competitive StrategyName of the Student:Name of the University:Author Note:
Competitive Strategy of Virgin and Qantas Airline of Australia_1

1COMPETITIVE STRATEGYExecutive Summary: The report is an overview on the competitive strategy of Virgin and Qantas airline of Australia.Qantas represents the largest airline of Australia in terms of fleet while Virgin Airline is thesecond largest airline of Australia that services around 29 cities of Australia. The reportdiscusses about the target market and modes of entry of both Qantas and Virgin Airline. There isalso discussion on the global branding strategies of both airlines. The report also has sections thatfocus on the reasons for failure and success of both the airlines.
Competitive Strategy of Virgin and Qantas Airline of Australia_2

2COMPETITIVE STRATEGYTable of ContentsIntroduction......................................................................................................................................3Target Market and Modes of Entry of Qantas Airline.....................................................................3Target Market...............................................................................................................................3Modes of Entry.............................................................................................................................4Global Branding Description of Qantas Airline..............................................................................4Reasons behind their Failure and Success.......................................................................................5Target Market and Modes of Entry of Virgin Airline.....................................................................5Target Market...............................................................................................................................5Modes of Entry.............................................................................................................................6Global Branding Description of Virgin Airline...............................................................................6Reasons behind their Failure and Success.......................................................................................7Conclusion.......................................................................................................................................7References:......................................................................................................................................8
Competitive Strategy of Virgin and Qantas Airline of Australia_3

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