Marketing Plan for Jetstar Airways Australia

J E T S TA R A I R WAY S , A U S T R A L I A
Marketing Plan

Introduction
Marketing is an important aspect that assist an
organization in promoting its products and
services to customers
It focuses on some important aspects, like; target
market, market segmentation and marketing
strategies of an organization
This report includes different marketing aspects
regarding Jetstar Airways, Australia.

Company Description
Jetstar is an Australian airline, that was
established in 2004
A wholly owned subsidiary of Qantas airline
in Australia
Organization is offering low-fare airline
services to its customers
Qantas established Jetstar against low-cost
airline, Virgin Blue.

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 It has developed its business as a largest low-cost airline
in Australia
 Company has won various awards “Best Brand
Experience for Low Cost Carrier in 2006 and Best Low
Cost Airline in 2007”.
 Major competitors; Tigerair and Virgin Australia
 Through Jetstar, Qantas holds stakes in other airlines,
such as; Jetstar Asia Airways, Jetstar Pacific Airlines
and Jetstar Japan.