Competitive Strategy

Competitive Strategy

Table of Content
INTRODUCTION....................................................................................................................3
1 Global and socio cultural elements in environment which are significant for future of
Starbucks retail of Starbucks retail coffee and snacks store industry ..............................3
2 Describe Googles’ level of diversification strategies......................................................4
3 What has been the rationale for LVMH acquisitions.......................................................4
4 Approaches used by Samsung Electric which can be implemented to gain and
manage successful strategic alliance................................................................................5
5 Competitive behaviour responses of ZARA to build competitive advantages and
improve market position.....................................................................................................6
6 CEO Qantas Alan Joyce actions and characteristics of effective leadership ................7
CONCLUSION.......................................................................................................................8
REFRENCES.........................................................................................................................9

INTRODUCTION
Competitive strategy plays strong role to generate wide scale business functional
growth within business domains where external as well as internal business scope need to
be analysed imperatively. Globally companies are informatively expanding towards new
advanced competitive strategies by analysing innovative business growth focus and
keeping up with customer’s preferences. Report will be analysing aspects of various
competitive strategies used by companies to diversify products and services, functional
varied growth innovatively on which sociocultural factors deliver strong outputs. The report
will be also researching varied aspects towards new imperative scale targets for keeping
up with best service benchmarks, evolve on wider surging pace goals.
1 Global and socio cultural elements in environment which are significant for future of
Starbucks retail of Starbucks retail coffee and snacks store industry
Socio cultural elements have specific focus for corporate strength evolving within
business development on which Starbucks within global industry aims to evolve on best
services, as demanded by customers. The socio cultural elements in business
environment have strong significance for bringing on varied range of competitive scenarios
where Starbucks as one of the best retail brand has to focus on Tastes and preferences is
one of the key factor where people prefer less sugary, healthy food products where
Starbucks aims to brings on best snacks and coffee products, catering to best quality
aspects. Healthy quality food products are another factor where people prefer high quality
healthy food products and snacks with healthy usage of organic food products, which bring
on competitive aspects form Starbucks and snacks store industry. Also latest health and
quality of organic ingredients preferences bring on demand for wider productive range of