Competitive Strategy: Australian Supermarkets

Running head: COMPETITIVE STRATEGY
Competitive Strategy: Australian Supermarkets
Name of the Student
Name of the University
Author’s Note:

1
COMPETITIVE STRATEGY
Executive Summary
The main aim of this report is to know about the competitive strategy for Australian
supermarkets like Woolworths, Aldi, Coles and few others. They have been ruling
the market for several years with their unique business and competitive strategy.
There are some of the most important and significant types of competitive strategy,
which include cost leadership, differentiation, cost focus and differentiation focus.
Several popular and significant organizations are following these competitive
strategies for bringing better effectiveness in the business. This report has clearly
described about the various aspects of competitive strategy like business strategy,
cooperative strategy acquisitions and structure, corporate strategy and competitive
dynamics for Australian supermarkets with relevant details.

2
COMPETITIVE STRATEGY
Table of Contents
1. Introduction...............................................................................................................3
2. Discussion................................................................................................................3
2.1 Business Strategy...............................................................................................3
2.2 Competitive Dynamics........................................................................................5
2.3 Corporate Strategy..............................................................................................6
2.4 Acquisitions and Structure..................................................................................8
2.5 Cooperative Strategy..........................................................................................9
3. Conclusion..............................................................................................................10
References.................................................................................................................11

3
COMPETITIVE STRATEGY
1. Introduction
Competitive strategy can be referred to as the long term planning of an
organization for gaining several competitive benefits over its competitors within the
industry. This type of strategy aims at creation of defensive position in market and
hence generating more profit (Madsen and Walker 2015). Australian supermarkets
like Coles and Woolworths are responsible for providing several advantages to their
customers. They have been successful for their unique strategies and acquisitions.
The following report outlines a brief discussion on competitive strategy for Australian
supermarkets. The business strategy, competitive dynamics, corporate strategy,
structure and acquisitions, international strategy, cooperative strategy and
sustainability.
2. Discussion
2.1 Business Strategy
Business strategy can be referred to as the working plan of an organization so
that they are able to achieve the organizational vision, prioritization of objectives,
successful competition and finally optimization of financial performances with the
business model (Noe et al. 2017). It is a significant set of decisions or curse of action
that subsequently assist the businesses to achieve respective business goals. This
is a major master plan, which the respective organizational management utilizes for
securing a specific competitive position within the market, carrying out of operations,
ensuring customer satisfaction and even achieving desired business ends. Since,
business strategy is a long range sketch of every desired image, destination and
direction, the corporate intent and actions are being planned and made flexible to
achieve effectiveness, mobilising resources, meeting threats and challenges,