Competitor Analysis and Problems Faced by McDonald’s and Mothercare

Running head: BUSINESS
BUSINESS
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BUSINESS1
Executive Summary
The objective of this paper will be to discuss about the behaviour of the consumers, market
analysis, competitor analysis and identification of the problems that are faced by McDonald’s
and Mothercare. Usage of secondary researches only will be used in this paper, which will
help to critically analyse the secondary business research sources of the application to the
business operated by these two companies.

BUSINESS2
Table of Contents
Introduction................................................................................................................................3
Market Analysis.........................................................................................................................3
Consumer Behavior....................................................................................................................4
Competitor Analysis...................................................................................................................5
Identification of Problems..........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8
Appendix....................................................................................................................................9

BUSINESS3
Introduction
The aim of this paper will be to discuss about the behaviour of the consumers, market
analysis, competitor analysis and identification of the problems that are faced by the
organizations of McDonald’s and Mothercare. Usage of secondary researches only will be
used in this paper, which will help to critically analyse the secondary business research
sources of the application to the business operated by these two companies.
Market Analysis
McDonald's Corporation is a fast food organization from America having its presence
in more than 100 nations. The organization was founded in 1940, and is the largest restaurant
chain in the whole world serving more than 69 million customers on regular basis. The main
products that are offered by this multinational fast food chain are hamburgers, French fries,
salads, chicken items, coffee, desserts, wraps and breakfast, but it is widely popular for their
hamburgers and French fries across the whole world. In the context of the business done by
them in the region of the United Kingdom, it can be said that they are running their business
in this region for 44 years. At present, there are 1,270 restaurants in all corners of the United
Kingdom, where more than 120,000 people are employed from different ages and
backgrounds. They offer their wide delicacies of products to the people of the United
Kingdom, according to their tastes and preferences of the people in this region
(Mcdonalds.com 2020).
On the other hand, Mothercare plc is a retail organization from Britain which was
established in the year of 1961, who proudly claims that they are the best one-stop service
provider shop for would-be-parents and their children. Headquarter of this business house is
located at Watford, Hertfordshire, but it also operates in 40 international regions, which