Concept of Sustainability in Context of Tourism Industry

Complete Dissertation

ABSTRACT
This dissertation is based on role of sustainable tour package for providing benefits to
local people. These days, there are many environmental issues society such as depletion of ozone
layer, mis use of natural resources, etc. Tourism sector is one of the fast growing sector and it
has impact on sustainable growth and development of society. This investigation will enhance
knowledge about impact of sustainable growth and development to local residing people at
Manchester and Liverpool. With this investigation, role of different tour operators in maintaining
sustainability can be enhanced. Knowledge about research Tools and techniques will be
evaluated through “Research Onion”. Primary and secondary sources are used for collecting
information. Questionnaire will be used for collecting primary information because this is
authentic and easy way to collect respondent's view. Primary information is collected from 50
respondents.

Table of Contents
ABSTRACT.....................................................................................................................................2
ACKNOWLEDGEMENT...............................................................................................................1
TITLE:.............................................................................................................................................2
CHAPTER 1: INTRODUCTION....................................................................................................2
Background of research..........................................................................................................2
Overview of research..............................................................................................................3
Rationale of research..............................................................................................................3
Research aims.........................................................................................................................4
Research questions.................................................................................................................4
Research objectives................................................................................................................4
Conceptual Framework..........................................................................................................4
CHAPTER 2: LITERATURE REVIEW.........................................................................................6
Concept of sustainability in context of tourism industry........................................................6
Role of Trailfinder in planning sustainable holiday packages...............................................9
Benefits to local residing people with sustainable tour package..........................................11
Measures to be considered by Trailfinder while planning sustainable packages.................12
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................15
CHAPTER 4: DATA ANLYSIS...................................................................................................18
Frequency Table...................................................................................................................20
DATA INTERPRETATION................................................................................................22

LIST OF FIGURES.....................................................22
Graph 1: Knowledge about sustainability ...........................................................................23
Graph 2: Impact of tourism industry ...................................................................................24
Graph 3: Factors considered by Trailfinder .........................................................................25
Graph 4: Impact of sustainability of tourism on social growth ...........................................27
Graph 5: Sustainability in tourism sector ............................................................................28
Graph 6: Importance of planing sustainable tourism packages............................................29
Graph 7: Parties affected due to sustainable tour package..................................................30
Graph 8: Advantages of sustainable tour packages..............................................................32
Graph 9: Issues faced by management of Trailfinder ........................................................33
Graph 10: Strategies framed by Trailfinder ........................................................................35
Graph 11: Role of operators.................................................................................................36
DISCUSSION OF FINDINGS......................................................................................................41
CHAPTER 5: CONCLUSION AND RECOMMENDATION.....................................................43
REFERENCES..............................................................................................................................46

ACKNOWLEDGEMENT
I would like to thank to my parents and friends who assist me to complete this study. This
investigation assist in my academical and non academical aspects. I would specially thank to my
tutor who assist me to improve my work and achieve good level of knowledge regarding
sustainable tourism. I also grateful to my team mates who are working in order to understand
external environment and work for proper and patiently completing this research. Apart from this
I am thankful to all the related parties.

TITLE:
“Role of sustainable package Holiday which offers benefits to local residing people.” A study
on Trailfinder.
CHAPTER 1: INTRODUCTION
Background of research
Tourism sector of UK is one of the fastest growing sector in UK. There are many people
who visit UK for different purpose. Hence it is important to consider sustainable growth and
development of tourism sector. Sustainable tourism refers to analysis of current and future social,
environment and economic impact. This is considered because of need of visitors, industry,
environment and host communities (Borne and Ponting, 2015). With considering sustainable
growth and development of tourism sector, long term benefits can be provided to visitors.
Sustainable growth of society is possible with the help of creating awareness. When sustainable
policies are farmed,, then visitors will have good and positive image about UK visiting places.
There are different government policies which assist in maintaining sustainable growth and
development of tourism sector. So it is responsibility of tour operators to convey information and
strategies to tourist. They have to keep eyes on working efforts of visitors to make positive
impact on societal development. When visitors use resources optimally and keep cultural and
environmental factors in mind about tourist destination, then it can be famous in industry for
longer period of time.
This research is based on Trailfinder which travel company in UK and Ireland. This
association was large and works as independent organisation providing tailor made services to
consumers.
These days, there is issue of pollution, mis use of resources, unhygienic components, etc.
which affects overall growth and development of UK society. Tour operators are the source
through which sustainable growth of Liverpool and Manchester society is possible (Butzmann
and Job, 2017). So Trailfinder has to frame policies which assist in overall growth and
development of society and make resources useable for longer period of time. It is important to
create awareness among local people, so they also use resources in best and optimal manner.
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Overview of research
As compared to past years, trend of visiting UK among people increase. There are
different places such as Big Ben, Tower of London, Edinburgh, Ancient Stonehenge and
Medieval Salisbury, Wonderful Windsor, etc. which people prefer to visit. People are visiting
different places for outing, education tour, business purpose, etc. So growth of travel industry is
increasing. It is important to understand changes which are taking place in external market. So
there is use of resources such as transportation services, accommodation, etc. It is important to
use it in best and relevant manner (Cerutti and et. al., 2016). Sustainable tourism development
refers to making strategies through which economical, social and cultural development of
resources can be done in best manner. It is important for making resources use in future
prospects.
In this research, there is discussion about strategies framed by tour operators to maintain
sustainability of tourism activities. As tourist visit cultural places, temples, etc. then they have
follow ethics through which it is can be availed in best and optimal manner. Natural places such
as garden, parks, etc. are visited by tourists, so in this case it is important for managers of
Trailfinder to frame strategies through which sustainable growth of tourism services is possible.
It is important for Trailfinder to frame policies through which they can create awareness among
visitors who visit Liverpool and Manchester.
Rationale of research
Rationale behind conducting this research is to understand role of tour operators in order
to improve sustainable growth of society. These days, there is imbalance in growth and
development of UK society, so with the help of this research strategies and policies can be
studied which enhance knowledge of reader (Charles, Schmidheiny and Watts, 2017). From
personal point of view of researcher, individual have interest in tourism sector, so if in future
candidates wants to invest in tourism business, then it is easy for them.
As there is trend of tourism sector, so this topic is interesting and it is easy to collect data
from respondents. With conducting this research, it is easy to understand impact of tourism on
local residing people at Liverpool and Manchester. With this research, it is easy to understand
changes through foreign reserve, improvement in employment, etc.
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Research aims
To understand the role of Sustainable package Holiday which offers benefits to local
residing people of Liverpool and Manchester. A study on Trailfinder.
Research questions
 Do you understand the concept of sustainability in context of tourism industry?
 What is the role of Trailfinder in planning sustainable holiday packages?
 What are the benefits to local residing people with sustainable tour package?
 What are the measures to be considered by Trailfinder while planning sustainable
packages ?
Research objectives
 To understand the concept of sustainability in context of tourism industry.
 To study role of Trailfinder in planning sustainable holiday packages.
 To determine the benefits to local residing people with sustainable tour package.
 To ascertain measures to be considered by Trailfinder while planning sustainable
packages.
Conceptual Framework
Conceptual framework is study of different research chapters which are covered in this
research. With the help of this framework, researcher can enhance knowledge of reader about
information which is presented in research. This research is completed under different chapters,
which are discussed as under-
Chapter 1: Introduction- This is the first chapter in research which contains information
about background and overview of research. In this section, aims and objectives for which
research is conducted are identified (Eijgelaar and et. al., 2016). This is the main important
chapter because whole research is based on it and this chapter provides complete information to
reader for which research is conducted.
Chapter 2: Literature review- Second chapter is literature review. This is the section in
which research objectives are studied according to author's point of view. This is chapter which
is part of secondary source because information is collected from online sources, journals,
articles, etc. This enhance knowledge about investigation topic and provides solution of the issue
with association is dealing.
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