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Business Environment INTRODUCTION

   

Added on  2020-01-28

11 Pages3632 Words189 Views
Business environment

Table of ContentsINTRODUCTION.......................................................................................................................................3TASK 1.......................................................................................................................................................31.1............................................................................................................................................................31.2............................................................................................................................................................31.3............................................................................................................................................................4TASK 2.......................................................................................................................................................52.1............................................................................................................................................................52.3............................................................................................................................................................63.1............................................................................................................................................................63.2............................................................................................................................................................63.3............................................................................................................................................................6Task 4..........................................................................................................................................................74.1............................................................................................................................................................74.2............................................................................................................................................................74.3............................................................................................................................................................8CONCLUSION...........................................................................................................................................9

INTRODUCTIONBusiness environment consists with macro and micro components which influence its operations and activities in large manner. Every organization is affected by the environmental factors so business is required to analyze these components in an effective manner. By conduct effective analysis of business environment, firm can escape from its negative effects (Chow and et.al.,2012). In other word it can be said that sum of internal and external factors are called business environment. In this project report, purpose of various organization has been addressed. Further, responsibility of business enterprise towards their stakeholders also discussed in this report. The major objective of this report is to understand the purpose, responsibility, and business environment of Primark. It is the world largest subsidiary organization which is dealing with British food Group. It is famous for its innovative and fashion driving edge further it have more than 100 physical stores across the Ireland and British.TASK 11.1Primark is the world largest retail outlet which is dealing with subsidiary of Food product. It is famous because of its innovative and fashion edge and it have more than 100 stores across the country. Primark is dealing with Netherland, Spain, Germany, Belgium , Austria etc. Cited venture offers varieties of products such as men’s wear, kids wear, women’s wear, home made accessories and other consumer goods (Czinkota and Ronkainen, 2012). The major objective of this corporation is to develop innovative and creative products for its customer so as it can deliver effective customer satisfaction. It desires to become number one and famous retail outlet in the world. In addition to this, company main aim is to earn the maximum market share and profitability by delivery an effective product and services to customers.TESCO is a public limited company which aim is to earn maximum market share and profitability by deliver effective product and services to customers. TESCO is a merchandise retailer which headquarter established in the Welwyn garden at UK..Cited venture has positionedby 3rd largest outlet in the world according to the research. The major objective of public Limitedcorporation is to earn maximum shareholders value and earn the large profitability in the market.1.2From the previous discussion it has founded that Primark have major objective is to deliver an effective and quality product and services to customers and earn maximum profitability. It business operations and activities can affected by the stakeholders. Company operation, functions, activities, purpose, scope, growth all are largely affected by the stakeholder so corporation requires to maintain effective relationship with them (Chow and et.al.,2012).

Stakeholder are those individuals who are directly affected by corporation activities and decisions. Company should provide relevant information about business growth, decline, financial position to them. Primark have various responsibilities towards its stakeholders. Following are some stakeholders of Primark-Customers- They is major stakeholder in the company which are interested in the effective products and services in the reasonable prices. They are interested to get those products and services of company which provide effective satisfaction to them. Further they want accurate ad relevant information about product prices, features, discount and availability on time to time (Zhang and Huang, 2012). Company can make effective relationship with customers by provide updates about products and services and deliver excellent quality of products and services in reasonable prices.Employees- Employees are other important stakeholders for company who gives their best contribution in order to achieve predetermined objective. They wants accurate and true information about the company financial status. Further they wants that company treats as a valuable assets of them (Botha, Kourie and Snyman, 2014)..Government- Primark has major responsibility for this stakeholder. Government requires accurate information about company’s financial status. Company is responsible to pay regular tax and disclose all information about revenue in front of government.Suppliers- Suppliers Are those people who wants effective order for raw material because suppliers delivers raw material and semi finished goods to company (Cai and Yang, 2014). Further Primark have responsibility to disclose financial information with them and make regular order for raw material. Firm can develop healthy relationship withthem by make payment on time to time basis.1.3Primark have major objective is to deliver innovative and creative product with excellent quality and satisfy customer requirements. Further it is responsible to keep effective relationship with customers as well as employees. In order to make effective and healthy relationship with customer, cited venture have good efforts in the corporation social responsibility. Primark have effective contribution into the society. It have supported to many local charities community in the Uk market.CSR is an effective contribution of business organization towards workforce, customers and familiy so as they can improve quality of life. In the context of Primark it have follows fair standards of code of conduct for suppliers and deliver fair wages and effective working conditions to employees (Hsu, 2014). By use of CSR cited venture have various involvesin many social works for society as well as employees..It ahs organize the programs for increase awareness about health care education within female employees. This program has intension to provide effective training to female workers in the organization so as they can know the importance of health education. It understand the local culture and building self confidence among the female workers in the organization.

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