Global Business Environment | Primark Study

GLOBAL BUSINESS ENVIRONMENT 0
GLOBAL BUSINESS
ENVIRONMENT
System04121
3/23/2020

GLOBAL BUSINESS ENVIRONMENT 1
Contents
Introduction................................................................................................................................2
About the company....................................................................................................................2
Answer 2 Primark value chain and the new service launch.......................................................4
2.1.1 Inbound Logistics..........................................................................................................4
2.1.2 Operations.....................................................................................................................4
2.1.3 Outbound Logistics.......................................................................................................5
2.1.4 Marketing and Sales......................................................................................................5
2.1.5 Services.........................................................................................................................6
2.2 Secondary Activities............................................................................................................6
2.2.1 Firm infrastructure........................................................................................................6
2.2.2 Human resource management.......................................................................................7
2.2.3 Technology development..............................................................................................7
2.2.4 Procurement..................................................................................................................7
Franchising as a mode of entry..................................................................................................9
Franchising.............................................................................................................................9
Internationalization theory.......................................................................................................11
Reviewing its current international strategy of Primark......................................................11
Recommendations....................................................................................................................13
Conclusion................................................................................................................................14
REFERENCES.........................................................................................................................15

GLOBAL BUSINESS ENVIRONMENT 2
Introduction
Primark is a major distributor of clothing, accessories and footwear. In 1969, the Weston
family founded the company in Dublin, Ireland. It expanded to other countries after its
success as Penney’s. The chain also has 360 outlets around the world: the UK, England,
Portugal, Spain, Germany, the Netherlands, Austria, Belgium, France, Italy and the USA. The
business works in the cost-effective end of the market, so shoppers are famous with the new
products at moderate prices. The report discusses about concise and current rather than
overview of the organisation. It includes the nature of the organisation’s business interests,
the industry or industries it competes in, its current performance in relation to its nearest
competitors, an indication of the size and nature of the workforce, geographic spread of the
operations. After this the report discusses the organisation’s global value chain. Next the
entry modes are discussed and lastly the international business strategy of the company
Primark is discussed (Mezzadri, 2012).
About the company
Primark Retail Ltd is a manufacturer of Irish products. The stores in the United Kingdom,
England, Spain, Netherlands, Germany, Portugal and Belgium are found in various areas. The
business is selling in a chic place at affordable rates. It's a perfect place to wear chic,
fashionable clothes at no discount. That it's on the move or something that might feel like a
highway (Alcaire, 2017).
Primark is a major distributor of clothing, accessories and footwear. In 1969, the Weston
family founded the company in Dublin, Ireland. It expanded to other countries after its
success as Penneys. The chain also has 360 outlets around the world: the UK, England,
Portugal, Spain, Germany, the Netherlands, Austria, Belgium, France, Italy and the USA. The

GLOBAL BUSINESS ENVIRONMENT 3
business works in the cost-effective end of the market, so shoppers are famous with the new
products at moderate prices.
Primark has also seen gradual progress in its largest region, the UK, with shops in 2018
hitting a net worth of GBP 841,83 million. In 2016, the total profit of the business rose to
about 250 million pounds. The product portfolio includes children's and babies clothing,
female clothes, men's clothes, homeware, accessories, footwear.
To boost efficiency, raise profitability and keep the company's policies or approaches in
compliance with technology, trends and demands. Primark also believes in improving
customer and business services. This is why Primark, Waltham, Massachusetts also built
modern customer-oriented organizational systems. The three divisions led by new Presidents
and CEOs combine all the purchases.
Primark department of Finance: This section includes tasks such as wealth strategy, business
network operations, data / icv, publishing and regional reach. Steven L. Schneider is the
department responsible for all real-time and transactional products, investment accounting,
benchmark and consumer markets.
Main division of financial analytics: Joseph Riccobono's Group works on designing and
selling a broad variety of technical tools for investment managers, funds sponsors and other
investors. I / B / E / s, Baseline and Vestek will also be used. The research goods incorporate
the information, specialized applications, computational tools and forecasts in the investment
cycle.
Group decision-making and information: the third section should focus on non-financial
sectors. It comprises the WEFA, Yankee and Economist Dr. Allen Sinai Joint Projects. The
Chairman and CEO of this agency was changed to Patrick G. Richmond.