Comprehensive Communication Strategy

Running head: COMPREHENSIVE COMMUNICATION STRATEGY
Comprehensive Communication Strategy
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COMPREHENSIVE COMMUNICATION STRATEGY1
Introduction
There are number of emerging contemporary issues that have led to increase tensions
among the business managers today. With the emergence of globalisation and
internationalisation, organisations are facing numerous challenges that were once completely
unknown. One of the contemporary business issues that are very common in most of the
organisations is that of ensuring effective communication. The chosen organisation for this
annotated bibliography is that of Commonwealth Bank. It would elaborate on analysing and
reviewing different articles that will contain useful information and ideas on the
contemporary business or organisational issue of developing and implementing a
comprehensive communications strategy for Commonwealth Bank, an Australian bank that
provides financial services.
Annotated Bibliography
Article 1:
Angwin, D. N., Mellahi, K., Gomes, E., & Peter, E. (2016). How communication
approaches impact mergers and acquisitions outcomes. The International Journal of
Human Resource Management, 27(20), 2370-2397.
This article by Angwin et al. (2016) have provided a systematic empirical study for
evaluating the relation in between the approaches of communication and the outcome of
mergers and communications in the organisation. It has created a topology for examining the
communication content and process and the survival of mergers and acquisitions of banks.
According to the authors of this article, there is a strong link in between effective
communication and the net results of mergers and acquisitions. Initially, the findings of this
article showcased the impacts of the communication practices in the merger and acquisitions
of the westerns companies and then, answered the calls for the extension of research of

COMPREHENSIVE COMMUNICATION STRATEGY2
merger and acquisitions beyond the western developed nations. With the same, they also
confirm the vitality of the communication practices in the merger and acquisitions that have
extended the earlier findings on the role that the communication practices play in the
successful merger and acquisitions.
Article 2:
Saeidi, S. P., Othman, M. S. H., Streimikiene, D., Saaeidi, S. A., Saeidi, P., & Mardani,
A. (2017). IDENTIFYING THE GAP AND DIFFERENCES BETWEEN
CUSTOMERS'EXPECTATIONS FOR BANKS'CORPORATE SOCIAL
RESPONSIBILITY AND THE ACTUAL SCENARIO. Transformations in Business &
Economics, 16(2), 41.
Saeidi et al. (2017) in this article have examined the relation and the gap in between
the expectations regarding corporate social responsibility (CSR) of the customers and the true
CSR engagement within the field of banking. The banking industry is an industry that
requires to incorporate strategies for conducting their business in ethical, beneficial and
society friendly way in terms of development. This paper has elaborated on identifying and
comparing the different hierarchy of the CSR priorities of the customers in relation to the
CSR priorities of the bank manager. Saeidi et al. (2017) have also claimed about the
important role that communication plays in all this process. As per the researchers effective
communication in place is very necessary to be ensured in order to ensure that the
expectations of the customers related to CSR are been meeting by the company.
Article 3:
Hussain, S., Ryan, M., Cripps, H., & Lambert, C. (2017). Role of social media in
handling a crisis situation: A case study of Commonwealth Bank of Australia (CBA).
In The proceedings of 2nd Business Doctoral and Emerging Scholars Conference (p. 98).