Comprehensive Communication Strategy

This annotated bibliography focuses on developing and implementing a comprehensive communication strategy for Commonwealth Bank, an Australian bank. It includes articles on the impact of communication approaches on mergers and acquisitions outcomes, the gap between customer expectations for corporate social responsibility and the actual scenario, the role of social media in handling a crisis situation, the strategic application of storytelling in organizations, the potential of Fintech and effective working relationships with the private sector, knowledge management as an important tool in organizational management, measuring integrated marketing communication, and the importance of corporate heritage and total corporate heritage communications. The articles highlight the importance of effective communication in various aspects of the banking sector.