Report on Accomodation Industry : Case of McDonald

COMTEMPORARY
HOSPITALITY
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................1
Task A Research report describing the hospitality industry............................................................1
1.1 Structures of the current scale, scope and diversity of the hospitality industry...............1
1.2 organisational structure of different hospitality industries...............................................3
1.3 Role of hospitality related organisations and professional bodies in the hospitality industry
................................................................................................................................................4
2.1 Staffing requirements of different hospitality industries..................................................5
2.2 Roles, responsibilities and qualification requirements of hospitality staff.......................6
3.2 The current image of the industry....................................................................................8
TASK B Review of recent development.........................................................................................8
3.1 Operational, managerial and legislative issues resulting from recent developments
affecting the hospitality industry............................................................................................8
4.1 Future trends and developments in hospitality...............................................................10
4.2 An impact analysis of those predicted trends and developments...................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Hospitality industry has been becoming the most revenue generating industry in the various
countries. It is the most significant industry in the tour and travel sector. Other than that it is an
independent sector as well. It is being said that in UK alone there are approximately 180,000
hospitality and leisure establishments which employ more than 2 million people. As hospitality
industry is very big which includes several others small sectors such as hotels, pubs and
restaurants etc. When it comes to the economy, Hospitality industry is one of the major
contributor sectors in the UK’s economy. In 2006 this particular sector earned a turnover of
approximately 65 billion GBP. This sector is totally dependent on confidence and perception of
consumers and business sentiments and since last 5-6 years especially after Eurozone crisis of
Europe. It have been stated that there is pressure in this sector to make it innovative and serve
best and excellence services to the customers of the globe. With delicacy in economy and UK
government's gravity measures this part has been seeing a stifled spending affecting the general
development of the segment. This task is centred on investigations of accommodation part, its
structure, staffing, late improvements and potential patterns influencing this division. The report
will talk about in insight about the scale and scope of accommodation industry by taking the case
of McDonald. The report will comprehend the example of overcoming adversity of this chain of
hotels and talked about in detail unique parts of it with respect to tourism and hospitality
industry on the large.
Task A Research report describing the hospitality industry
1.1 Structures of the current scale, scope and diversity of the hospitality industry
In 2012 and 2013, Hospitality industry has been the fourth largest in the UK economy. It
delivers more than 53 billion GBP annually to the economy in Gross Value Added. Hospitality
part has likewise affected the general public decidedly, since it utilizes over 10% of UK's
aggregate workforce. At the end of the day one might say that more than 2.7 million individuals
are utilized in this part. In light of the pattern and development of the segment, British
Hospitality Association (BHA) has anticipated that this segment will include 300,000 new
employments before the finish of 2020. UK's hotel segment incorporates different organizations,
for example, nourishment, refreshments, convenience, contract providing food, bar, clubs and so
forth. As far as socioeconomics UK's accommodation division's workforce is overwhelmed by
females, as over 58% of the workforce is female .Also the business comprises of youthful
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specialists, as 45% of its labourers are less than 30 years old. The scope and size of this industry
is identified with the scope of restaurants and hotels which give administrations and offices to
the tourist travelling in that specific city. This industry is one of rising sector which has gigantic
development viewpoints and potential which can touch skies. If truth to be told in business terms
additionally this industry is one of the biggest ventures which suit huge number of individuals in
itself.
In this industry over 54% individuals work all day where 20% are migrant specialists in
this area, remaining 8% are significantly independently employed. There are a few major players
in this part, for example, Whitbread PLC, Mitchells and Butlers, Compass Group, Hilton
International, Intercontinental Hotel Group (IHG) and McDonald's Restaurants. Aside from
these real hotel players, there are different private company endeavour and medium business
ventures too. UK's cordiality part is at present experiencing through a standout amongst the most
difficult circumstances as the economy stays drowsy in nature. Notwithstanding of moderate
development and wary spending by purchasers, potential for the business is enormous in future,
for instance in 2012 alone 149,000 international tourist from China went by UK which is more
than twofold going by Australia. This demonstrates regardless of moderate economy, there has
been steady increment in the development of part contributed by both inbound and additionally
outbound tourism. The administration structure of various accommodation industries on
worldwide stage is unpredictable process and different nations are buckling down in building
this industry. The market is exceptionally assorted which comprise of different kind of
proprietorship like direct possession on chain of hotels, establishment framework and
authoritative premise on which industry works. At that point additionally there are numerous
worldwide hospitality nations which are concocting numerous techniques to go into worldwide
market. Following are some of those systems are as follows:
 Many renowned brands like McDonalds have begun trading its image from the nation of
origin. These universal brands are McDonalds, Marriott, and Oberoi or TAJ gathering of
hotels.
 There is guest scope for hospitality business which can be effectively abused. There are
various explanations behind which individuals travel to the world and numerous
hospitality organizations are making utilization of it
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