logo

Assignment on Contemporary Hospitality Industry

   

Added on  2019-12-18

12 Pages4399 Words600 Views
Unit Title and Number:The Contemporary Hospitality Industry (Unit-1)Table of ContentsINTRODUCTION......................................................................................................................1TASK 1......................................................................................................................................11.1 Analysis of the current scale, scope and diversity of the hospitality industry.................11.2 Discussion of the organisational structure of different hospitality organisations............31.3 Assessment of the role of hospitality related organisations and professional bodies......42.1 Assessment of the staffing requirements of different hospitality industries....................52.2 Discussion of the roles, responsibilities and qualification requirements for hospitalitystaff.........................................................................................................................................6CONCLUSION..........................................................................................................................9REFERENCES.........................................................................................................................10

INTRODUCTIONHospitality industry is major revenue generator for most of the countries around theworld. This assignment is focused on the hospitality sector of the United Kingdom andanalysing its structure, staffing, recent developments and potential trends. In this assignmentdetailed discussion about the scale, scope and diversity of the hospitality industry withreference to UK has been analysed. The current structure has been identified as well asstaffing requirement has been assed. Contemporary hospitality issues like evaluation ofstaffing concerns, and reviews the current image of the industry has been presented. Trendsaffecting the hospitality industry are also identified, including a justification for how currenttrends can impact the future course of the industry.TASK 11.1 Analysis of the current scale, scope and diversity of the hospitality industryThe hospitality industry is one of the largest and fastest growing industries in the UK.There are more than 50,000 hotels and guest houses in the UK which makes it a significantcontributor of the economy, with an annual turnover of more than £50 billion. The large anddiverse industry makes it the third largest employment generator sector. Around 1 millionperson are associated with hospitality related business like accommodation, vacation, traveland transports, restaurants and sight-seeing tours (Barrows and Powers, 2008). The scope of the UK hospitality industry is very big. There are different sub-sectorslike fast food outlets, hotels, restaurants, takeaways, motels, guest houses, pubs, clubs alongwith welfare sector like educational institutions, halls of residence, hospitals, old age homes,etc. London is one of the most popular tourist destination in the world with arrival of manydomestic and international visitors. Therefore, one can find many big hotels in London inorder to accommodate such a vast number of tourists. It leads to the requirement of largenumber of workforce to operate such hotels which ultimately create millions of jobs(Brotherton, 2012).Apart from above, there are many issues that affect the current and future trend as wellas scope of hospitality industry some of which are listed below:Economic issues like rising fuel prices affect the spending of tourists and internationalvisitors who are the major source of revenue for hospitality industry;Political issues like security concern due to terrorism or visa requirement and restrictions;Demographical changes like aging population, growing population etc; Climate changes like hurricane, rising sea level, storms, bad weather;

Changing customer demands due to different preferences makes the tourism as verydiverse containing various element of tangible and non-tangible aspects;The social environment of the destination country is also an important factors which mayaffect the visitors’ perception and choice of destination country (Conroy, 2016).Figure 1: Diverse segment of the hospitality industry(Source: Tucker, 2014)The diverse nature of hospitality industry is due to different practices for ownership,innovation, grading for classification, different service levels and future trends. For instance,different kinds of hotel are available to provide standard accommodation services to thecustomers. Hotels have different offerings which ranges from basic amenities like food andaccommodation to additional value facilities such as swimming pool, Jacuzzi, spa, internet,gymnasium, bars, night clubs, mini shops, beauty salons, laundry, business conference andmeeting rooms etc. The difference in ownership presents like sole owner, partnership, publiclimited company and private limited company. The grading system of hotel makes it differentclassification such as by star rating in the range of 1 to 5 according to the level of service theyprovide to their customers (Gaggioli, 2015).Food service is another important facility which are offered in the hotel. The facilitiescan be classified depending upon the choice of menu such as ala carte menu, bar menu,catering service, buffet service, room service etc. Restaurant is an integral part of the hotelwhich makes food service as one of the important thing to consider. Now-a-daysentertainment is another important area where much of the focus is concentrated by hoteliers

to offer services to different types of guests like business, leisure guest, and holiday seekers(Global Hospitality Insights, 2016). Leisure guest and holiday seekers travel for the purposeof enjoyment and want to utilise their time in the hotel for entertainment. Thus, entertainmentfacilities like night clubs, bars, themed parties, pubs, casinos, swimming pools, sportsfacilities, gymnasium, spa etc. have become an important part of the overall bucket ofofferings so that guests don't need to go outside in order to search for availing these services(Harris, 2010).1.2 Discussion of the organisational structure of different hospitality organisationsThe organisational structure of hospitality organisation depends on the businessobjective of the firm which may be to maximise revenue, offer better quality services, and togain competitive advantage over competitors like low-cost or premium quality. Theorganisation structure of Premier Inn hotel will set the roles and responsibilities of differentdepartments and employees and will create the mode of communication between them. Theorganisational structure demonstrate the organisational hierarchy of various departments andemployees of the hotel. There are various sub-sectors involved in the operation of hospitalityindustry and the organisational structure would assist the hotel to set linkages between peoplefrom those different departments. Further, it would help to streamline communication amongseveral service providers and also with customers (Hayes and Ninemeier, 2009).The organisational structure of a hospitality organisation depends on its size and natureof services which are being offered. For instance, Premier Inn’s key business area ishospitality which is also the motive of the existence of the business, therefore, it iscommercial sector. The Premier Inn is one of the biggest hospitality related revenuegenerator, thus have social responsibility towards the community welfare. The hotel alsooffers jobs in vast numbers and encourages country’s government to invest for improvinginfrastructure by paying taxes. Every business unit of the hotel is sub-divided into differentdepartments which are responsible to carry out the assigned responsibility. Besides, the rolescan be divided into two broad categories – Front department and back-end department. Thefront department is in more face-to-face contact with customers (Jobs, 2016). The back-enddepartment perform internal affairs of the business operation. For example, the frontdivisional employees can be customer relationship executives, employees who takes orders,serve food, collect payment, provide room service, handle queries of customers, sales andpromotion executives etc. The back-end people may be the staff members who perform

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Doc Contemporary Issues in Hospitality Industry
|12
|3285
|379

TASK 13 1.1 Current scale, scope and diversity of the hospitality industry
|13
|2864
|340

5134 contemporary issues in hospitality
|15
|4488
|402

Contemporary Hospitality Industry: Assignment
|10
|2658
|298

Contemporary Hospitality Industry - PDF
|10
|2588
|412

Contemporary Issues in Hospitality Sector Assignment
|16
|4685
|148