Community Engagement in British Heart Foundation

This article discusses the relationship between British Heart Foundation (BHF) and its stakeholders, the evaluation of BHF's evolution, the use of social media in support of the program, the requirements of training and development, and the concept of multiculturalism in training. It also provides recommendations for BHF to stay competitive in the field of charitable institutions.

COMMUNITY
ENGAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Relationship with stakeholder and their engagement..................................................................3
Evaluation of eras of BHF...........................................................................................................4
Use of social media platform in support of the programme........................................................5
Requirement of training and development ..................................................................................6
Multiculturalism and the concept of forward-looking approach of training with a consideration
of external factors in relation maintenance .................................................................................7
CONCLUSION................................................................................................................................8
RECOMMENDATION...................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
British Heart foundation is one of the charity organization of UK that deals with funding
related with heart diseases and its risks. It was founded in 1961 by medical professionals who are
concerned about the rising death rate due heart and cardio vascular diseases. This organization
focus on funds related with the determination of cause, diagnosis, prevention and treatment of
heart diseases. This organization is one of the major funder of research and education related
with cardio and its associated diseases. However, in order to achieve its aim it relied on
voluntary donations. This organization works on the principle of killing the world's biggest killer
that includes heart and its diseases. Since heart and circulatory diseases is one of the main reason
of death of people so it works again this. This organization is very beneficial for the society
because this it lies its focus on reducing death that is being occurred from one of the common
diseases related with heart. Since, this organization work for the better health of the society so it
contributes a major role in keeping the society healthy and stay away from cardio vascular
diseases. By reducing the chances of death or by raising the recovery of life with the best
prevention and treatment focussed, this organization benefits the society in terms of giving a new
life to suffered people.
MAIN BODY
Relationship with stakeholder and their engagement
BHF shares a direct relationship with the stakeholders. As it is one of the organization
that works in the direction of social welfare so it is also involves a share of social media in its
workplace. Being a charitable organization it has many stakeholders including employees, grant
makers, local community, beneficiaries and many more. Through the incorporation of social
media in its workplace it tries to make transparency among the working practice and its
stakeholder. Being a performer of social work it is closely connected with its stakeholder.
Through the use of various campaign, social media practices in the form of awareness
advertisement it makes its connection with the local community and the society (Nisar,
Prabhakar and Strakova, 2019). Social media being counted as one of the most expandable
network plays an important role in meeting the aim of the organization in terms of raising and
creating awareness among people regarding cardiovascular issues and its treatment. Being
funded by voluntary donation it also shares good relation with the grant makers so that it can get

grant as well as it can also make funds to researchers who are performing their work towards this
aim. Being a charitable organization it also shares a good relation with employees who are
engaged with its mission of making the society free from the worry of cardiovascular diseases.
Like these beneficiaries are also counted under an important stakeholder of BHF. Beneficiaries
are those group of people who are being benefited form the work of charity. Thus, BHF also
share a direct relation with them. Right from funding till availing the best information regarding
the heart diseases and its treatment every knowledge is being shared by BHF towards them.
Thus, with the indulgence of social platform or social media through the mode of operating
social media accounts over Facebook, Instagram, twitter and various other it moves towards its
aim along with meeting and sharing direct relationship with its stakeholders.
Evaluation of eras of BHF
BHF has make an evaluation in a wider scale. As when it was founded in 1961 by a
group of professionals it wants to fund for the purpose of evaluating the cause, diagnosis and
treatment of heart diseases. But now it evolved as one of the biggest charitable organization that
has broadened up its scale of working and now performing its work as biggest organization by
making the society free of these diseases. With the pace of time its working and mode of
operation evolved and now it is bing funded by big companies including Tesco, M&S,
Nationwide bank and many more. As the focus of the organization is towards the cardiovascular
research so initially it provides funds for research to scientist around UK. But now with the
passage of time it raises its scope and now it is funding large number of research project that are
focussing towards this concept.
In order to perform the work efficiently and effectively a range of skills, knowledge and
strategies are required by employees. Being a charitable organization it is essential that the
employees posses certain set of skills, knowledge and strategies while working with the
organization. These skills may includes:
High enthusiasm and dedication towards work:
It is necessary that an employee should have high passion towards the aim and mission of
the charitable organization.
Team working:

Being a charitable organization it is necessary that the employee must possess teamwork
or the team spirit so that team goal related with the community awareness can be accomplished
(ELLIS, 2020).
Communication skill:
It is the main skill that is being needed by employees that are associated with the
charitable organization. Through effective communication awareness can be raised among the
population regarding the aim of the organization (Hardjati and Febrianita, 2019).
Business awareness:
It is required that the employees must have knowledge about the business that is being
associated with the charitable organization (8 skills & qualities you need to excel in the Charity
sector, 2021). Since the way of working and mode of business operation are different in
charitable institution so a well and keen knowledge is mandatory.
Flexibility:
An individual must be flexible and have flexibility strategy while working in charitable
institution. This is because various different situation and aspects come in the way of working
which is required to be dealt with the strategy of flexibility.
Use of social media platform in support of the programme
Social media plays an important role in the implementation and execution of the business
or the activities that are associated with the charitable institution. BHF being a charitable
organization which is working towards the direction of removing and minimizing the
cardiovascular issues among the population, social media plays an important role. This is
because being working for social cause using of social media provides a new direction towards
the way of operation of business and the activities. BHF is also a social media user. It has its
accounts over Facebook, twitter, indeed, Instagram and many more. Through the use of these
social platform it moves towards the direction of its aim of raising awareness among people
regarding heart diseases so that the killing impact of this concept would reduce. Through the
concept of social media and involvement of creative and innovative concept would lead the BHF
in new direction towards the fulfilment of its mission related with cardiovascular diseases.
As BHF has wide presence over the social media platforms which enables it to have
connectivity with the population that again assist the organization in order to raise awareness

regarding its mission and converting the society to a healthy mode. Social media allows the BHF
to deliver its message effectively among the audience because these media enables the
organization to establish a direct contact through the use of effective communication mode
including both audio and video. As social media is categorized under the best mode of
communication so it allows the BHF to make effective communication along with delivering and
raising awareness regarding the issue. In addition, of this, BHF being a charitable institution
dealing in determining the cause and method of prevention related to heart diseases among
population, the role of social media is significant. This is because it supports its main aim and
objective in terms of spreading knowledge regarding its purpose among the population so that
the death rate concerning with cardiovascular issues will be reduced.
Requirement of training and development
Training and development is highly required in order to equip the employees so that they
can deal with socio-cultural issues of the society. As society persist many socio cultural issue in
the form of stress, lack of healthcare availability, childhood obesity, lack of education and
various other. In order to deal with such kind of issues training among the employees plays an
important role. This is because as these issues are related with the arisen of big diseases
including cardiovascular too. So it is very essential that the employees of the organization would
be equipped with adequate training and skill so that they can deal with these issues (Rodriguez
and Walters, 2017). Training regarding the communication enables the employees to have
effective conversation with the society so that they can work in the direction of educating the
society regarding the various causes and precautionary measures against heart diseases.
Likewise, training related with the healthcare services will enable the employees to deal with
health related issues of the society and enable them better healthcare services so that the death
rate will reduce. Being having an association with BHF it is required that the employees of the
organization have adequate cultural and social training because they have to interact with the
society in order to perform their work.
Training enable the employees to have performance of their job so that along with better
serving the institution they can also better serve the socio-cultural issues (Soni, Tripathy and
Biswal, 2020). Likewise, some social issues also concerned with inadequate and poor lifestyle
that lead the population to move towards the direction of getting affected with severe diseases.

Training among the employees enables them to handle such situation. This means that with the
concept of training employees can educate the society regarding the impact of poor lifestyle over
their health. As the BHF is working towards the direction of reducing death that occurred due to
cardiovascular diseases. Thus, adequate training regarding education or communication will
equip the employees so that they can work for the betterment of the society along with raising
awareness among the society so that they can live a healthy life.
Multiculturalism and the concept of forward-looking approach of training with a consideration of
external factors in relation maintenance
Multiculturalism refers to an existence of diverse culture where an inclusion of people
belonging to different cultural background in terms of values, assumption and various other are
present (Vora and et.al., 2019). Being a concept related with presence of different perspectives
needs an adequate training for the employees so that they can handle and deal with the society. It
is very essential for the implementation of the concept of forward-looking training in terms of
dealing with the multiculturalism because of the involvement of different and new perspectives.
Since forward-looking approach of training enable the employees to equip with the updated and
skilled so that they can handle the different situations. Also, this approach includes coaching,
mentoring that itself make the employees capable to move along with trends. Thus, it can be
right to said that the inculcation of forward-looking approach in training will make and prepare
the employees to deal with multiculturalism.
In order to build and sustain relationship between organization and the network partners
it is essential that external and dynamic factors need to be considered. As external factors are
highly volatile and uncontrollable so it is very essential for the business organization that it need
to be focussed. There are various external factors that may include global, technological,
competitive, economic, social and various other needed to be considered while maintaining
relationship with the network partners (Waykole, Ahuja and Pawar, 2020). As it is very essential
that the business shares a good and sustainable relation with its network partners so that it can
move towards the direction of accomplishment of goals. However, it is to be noted that for
maintaining such relation it is essential that the business must incorporate these factors. This
means that along with changes in these external factors suppose change in technology it is
necessary that business must adopt and implement the latest technology so that it can have a

healthy relation with its partners. Thus, consideration of external factors which could either be
social, competitive or any other is very necessary for the business including BHF for the
maintenance of co-ordeal relation with its partners.
CONCLUSION
From the above report it is concluded that BHF has along with the movement of time has
evolved its operation and no becoming a biggest charitable organization that is strongly headed
towards the direction of its aim. As initially it was funded by voluntary grants but with the
evolution of its growth now it has a support and contribution of big companies. Being a
charitable organisation it has a strong approach towards social media in terms of making
connection with the society and the local population. Likewise, it is also understood that in order
to meet the objective it has a high focus towards equipping and training the employees so that
they can work in the direction of the organization. Similarly, in order to have a dealing with
multiculturalism concept a forward-looking approach of training is also being focused by the
organization. This report also summarize about the various external factors that are needed to be
considered while sharing a co-ordeal relation with its employees.
RECOMMENDATION
Along with the changing trends and time the level of competition is also raising in the
field of charitable institutions too. In order to meet the level of competition it is recommended
for the BHF that it has to explore and more active over social and digital media along with
focussing over launching camps and public events. As with the world of digitalization it is
necessary that the BHF also have to divert more focus towards the digitalization so that it can
connect with more people and able to explore its mission. Although it has an incorporation of
celebrity support towards its mission but it is still recommended that a more inclusion of
celebrity involvement in its working will helps it to achieve its objective.

REFERENCES
Books and journals
ELLIS, P., 2020. Team working (part 1): creating a team. Wounds UK. 16(1).
Hardjati, S. and Febrianita, R., 2019. The power of interpersonal communication skill in
enhancing service provision. Journal of Social Science Research. 14. pp.3192-3199.
Nisar, T.M., Prabhakar, G. and Strakova, L., 2019. Social media information benefits,
knowledge management and smart organizations. Journal of Business Research. 94.
pp.264-272.
Rodriguez, J. and Walters, K., 2017. The importance of training and development in employee
performance and evaluation. World Wide Journal of Multidisciplinary Research and
Development. 3(10). pp.206-212.
Soni, H., Tripathy, L.K. and Biswal, M.L., 2020. An Overview of Importance of Training-
Literature Review.
Vora, and et.al., 2019. Multiculturalism within individuals: A review, critique, and agenda for
future research. Journal of International Business Studies. 50(4). pp.499-524.
Waykole, M.M.K., Ahuja, M.A. and Pawar, M.U.B., 2020. Understanding the Qualitative and
Quantitative Factors Affecting Business Directly and Indirectly.
Online references
8 skills & qualities you need to excel in the Charity sector., 2021. [Online]. Available through
<https://www.brightnetwork.co.uk/career-path-guides/charity-NGO-social-enterprise/
how-to-excel/>
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