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(solved) The Concept of Home PDF

   

Added on  2020-03-28

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1<Title>By<Name><University><Course><Professor>October 1, 2017
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2Letter of transmittalOctober 1, 2017David Johns, ChairmanCoastal Real-Estate Developers400 Perth.AustraliaDear Mr. Johns: In line with our agreement of June 10 contract, we are hearing submitting the attached report entitled “the concept of 'home' as a way to design, develop, market and indeed deliver, the hospitality experience.” This particular report examines the use of the concept of home as the new method applicable in marketing, developing and delivering the hospitality experience to tourists. The trend has changed so far in the tourism industry and this has brought about the change in tourists needs. Market forces are also at work and the best way by which a tourism organization stands to benefit is if it adapts new methods of service delivery and marketing in order to appeal to the needs of the customers. The benefits of hospitality will be discussed. Also discussed are the mechanisms of implementing the home concept. I hope you find this report satisfactory. Sincerely yours, William R. Waters, President Tourism Research Associates, Inc.Perth Australia
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3Executive summaryThis report looks at The Travel & Tourism industry with regard to the emergingdynamics and market competition. The dynamics that have emerged and the change in tasteconcerning the latest needs of the tourists are addressed as the key factors that determine traveldestinations of tourists. Such things as staff training, the marketing style as well as guestexperience are some of the vital components that this report looks at deeply in order to enablesustainable development of the Travel & Tourism (T&T) sector in Australia. Midland TouristPark is used in this case as one of the key tourist attraction sites for purposes of this report. Issuessuch as competitive nature of the industry are properly addressed in this situation.Tourism has become dynamic. The existing environment in the tourism industry hasseriously changed. Some of the factors that have necessitated this change include such things asthe need for more authentic destinations. Today's tourist is not satisfied by artificial travel sites.They require normal sites that have authentic customs and cultures. Moreover, staff membertraining is also very important in the entire process of tourism. Supporting tourism staff trainingis a step in the right direction. This is essential given that it helps in staff member work to theirfull potential. This is one way of ensuring that quality service is delivered to the clients.
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