Concept of Innovation and Creativity - PDF
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Added on 2021-04-17
Concept of Innovation and Creativity - PDF
Added on 2021-04-17
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Running head: INNOVATION AND CREATIVITY Innovation and CreativityName of the studentUniversity nameAuthor’s note
1INNOVATION AND CREATIVITYTable of ContentsIntroduction............................................................................................................................2Current state of Creativity and Innovation in Cisco.................................................................2Problem Identification.............................................................................................................6Solution Development............................................................................................................8Implementation Plan.............................................................................................................10Conclusion...........................................................................................................................10References...........................................................................................................................12
2INNOVATION AND CREATIVITYIntroductionThe assignment focuses on the concept of innovation and creativity within a businessorganization. Creativity and innovation have remained increasingly relevant in today’s worldas organizations face competition in their increasingly complex and competitive businessenvironment (Anderson, Potocnik and Zhou 2014). Creativity and innovation can play animportant role in any organization as a business strategy to provide competitive advantageover competition under the understanding as defined in WBS lecture as the production ofideas that are both novel and useful (WBS Lesson). The goal is to produce an innovativeproduct, service or process within an ever-shortening developmental cycle. The incrementalimprovements to the products are done to create continuing value. The challenges are morestrongly felt by the team leaders where changing job demands require them to restructurethe mode of delivery and execution of the business operations. Thus, the need arises towork creatively in teams as well as facilitate creativity in the subordinates. The individual,team and organizational perspectives could be brought together for the development ofinnovation and creativity in the organization. Here, the organization acquires knowledge foridentifying the promising projects, later deciding which projects to develop.The rest of the write up is centered on Cisco System and how the leader innetworking gears can improve creativity and innovation in this 21st century of increasedcompetition. Creativity could be referred to as the development of high quality, original ideas.Innovation transforms the creative ideas into actual products. In this respect, though differentin meaning both the parameters cannot exist without each other. Cisco’s current state ofinnovation and creativity will be discussed, inhibitors to its creativity and innovation will beanalyzed, effort will be made to proffer a solution proposal and identify key implementationissues to ensure it can be negated. Current state of Creativity and Innovation in CiscoCISCO SYSTEMS INC. is the worldwide leader in networking for the Internet. Thecompany was founded in 1984 by two computer scientists from Stanford University seekingan easier way to connect different types of computer systems (Cisco.com). This was abreakthrough and a radical innovation in the technology world as it changed the way inwhich machines would communicate in the same environment or distant places (Cisco.com2018). In my view Cisco’s start up vision set the foundation of how Cisco’s core solution isdescribed on their website. Cisco's networking solutions connect people, computing devicesand computer networks, allowing people to access or transfer information without regard todifferences in time, place or type of computer system (Cisco.com). The Cisco business
3INNOVATION AND CREATIVITYstrategy as described on the Cisco.com website, states that it aims to solve businesschallenges of its customers with technology that would improve their customer services,enhances employee productivity and helps to grow the business of the various businessorganizations (Cisco.com 2018). Definitely with such strategy, evolution of products, processand positioning are a must. Customer centricity must drive creativity and innovation as itssolution is centered round solving customer business process (Cerne, Jaklic and Skerlavaj2013). The networking environment is an area that faces constant disruption fromcompetition and to maintain strategic advantage a huge budget and time needs to befocused on creativity and innovation (Cerne, Jaklic and Skerlavaj 2013). Cisco has a large list of competitors in its space and has remained competitive byeither developing new inventive solutions internally or by acquisition. Its acquisition strategyis aimed at adding new technologies and business models to Cisco’s business. At the basisof its growth strategy are market transitions. It strategically acquires companies that help itcapture these market transitions (Cheshnotes 2018). These transitions are either for marketacceleration, expansion or entry. Cisco’s investment in R&D compliments its acquisitionstrategy for an all-round creative and innovative strategy (Cisco.com 2018). Cisco Systems Inc., a best-practice organization in APQC’s 2012 studyOpenInnovation: Enhancing Idea Generation Through Collaboration, is one such organization.Cisco’s innovation strategy is, simply stated, to build, buy, and partner (Cisco.com 2018).The company builds products and solutions, partners with innovative companies, or acquiresnew technologies and companies (Cisco.com 2018). Cisco has purchased more than 150companies to access new technologies—and more importantly, the people who developedthose technologies—in order to accelerate its growth in key markets (Cisco.com 2018).Cisco believes in retaining and integrating entrepreneurial leadership from its startupacquisitions in order to gain a competitive advantage. Cisco positions this talent to help theorganization grow into new business areas. At the same time, these employees’backgrounds influence Cisco’s overall culture in an entrepreneurial direction (APQC 2018).StrengthsWeaknesses
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