Concept of New Product Development Doc

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives...................................................................................3
P2 Project management plan..................................................................................................4
P3 Work breakdown structure and Gantt chart......................................................................6
..........................................................................................................................................................8
TASK 2............................................................................................................................................8
P4 Carry out small-scale research by applying qualitative and quantitative research method8
TASK 3..........................................................................................................................................11
P5 Analyse research and data using appropriate tools and techniques................................11
P6 Communicate appropriate recommendation and conclusion..........................................17
TASK 4..........................................................................................................................................18
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance...................................................................................................................18
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Globalisation is the process of integrating and interaction among people, companies and
government of different nation to trade or investment purpose. It includes expanding and
launching new operation in any nation and with major purpose to offers business efficiency
( Kankaanranta and Planken, 2010). It is associated with bringing numerous of opportunity and
scope for firm to either launch a new product or gathering subsequent changes in an existing
product. If a firm is looking for launching new product, intention is need to be clear to give cut
throat competition to big name or organisation to operates into market. For this research study,
H&M is considered, it is one of the leading multinational clothing retail units headquartered in
Stockholm, Sweden. This business carries a major influence in the United Kingdom market.
Strategically, H&M is known for its quality and durability of product. For developing strength,
they are looking to launch new summer shoe in London fashion week which will be conducted
16th-20th November, 2019 plus other leading shoe brand will take part in this event. Hence, this
report will put its prominent focus on creating new product till its launch into marketplace.
TASK 1
P1 Devise project aims and objectives
In this section, background of the study, objectives and research question is consistent
focus along with ascertaining suitable information of all such discussion. The major discussion is
as follows:
Background of the study: H&M is one of the leading fashion retailer umpire operates
and headquartered in Stockholm, Sweden and also serving market of the UK is well known for
its product quality, loyal customers and price out product trick. This research is carrying on same
firm on situation of creating a new product that is new summer shoe segment ( Jones and
Lubinski, 2012). H&M has its own shoes range and also idea to operate to facilitates customer's
with such product. To fulfil this, they are launching new summer shoes so as to give cut throat
competition to the major shoe brand such as Nike, Adidas, Puma etc. After creation of the
product, this company is launching its new summer shoes in London fashion week on 16th-20th
November, 2019 to sell product to major industry representatives. In research study, intention is
to discuss aim and research question, conducting project management plan, research
methodology and finding & analysis so as to put focus on quality or quantity of shoes made for

London fashion week. In this study, investigator will put its focus on developing aim and
objectives for this study in an effective manner ( Incelli, 2013) Researcher is having its eye on
deciding project management plan, developing research methodology and conducting set of data
analysis and interpreting findings.
Project aim:
For this study, aim is “to create and market brand new summer shoes by launching it in
London fashion week taking place on the 16th – 20th November 2019”. A case study on H&M
fashion Ltd.
Objectives of the study:
In context of this project, objective of this research study is as follows:
 To analyse concept of new product development at the global workplace
 To evaluate the benefits for creating and marketing new summer shoes by H&M To analyse how NPD (new summer shoes) can help to increase profitability of H&M by
30 %
Research question:
 What is the concept of new product development at the global workplace?
 What are the major benefits for creating and marketing new summer shoes by H&M?
 In what ways, NPD (new summer shoes) may helpful for the H&M to increase its
profitability by 30 percent?
P2 Project management plan
A project management plan is a document which is useful in every phase of the project.
If talks in the descriptive manner, it is the detailed plan consists of cost, scope, time, quality,
communication, risk and resources which are being necessary to carry out any specific project or
task ( Edvardsson and Bjurko, 2010). Along with this, gradual intention of project management
plan is to develop strategies such as deciding amount to be incurred, time required to complete
project and resources i.e. people, communication etc. In context of this project, detailed and
explained project management plan is as follows:
Scope of the project: In this research including, scope for carry out project is legally
bigger and focuses on creation & launching of new shoe product in London fashion week. The
major scope is increasing business efficiency and developing market share of the H&M through

launching new summer shoes and in addition, firm is expected to grow its marketing platform, so
as to acquire potential for both new and existing products.
Timescales: In this project study, time tenure of 4 months is required for including
setting idea of the project till its completion ( Tushman, 2010). During this time, project manager
is need to plan, arrange valuable resources and manage cost to complete this product
development project in even lesser time. 126 days means 4.2 months is planned by the project
manager so as to carry this project on time and ensure effective qualitative outcomes of this
project. Time allotted in this project will from planning for new summer shoes and ends on final
launching in the London fashion week.
Cost: Cost is the necessary variable of project management plan in which discussion is
being put how project will be carry on in limited budget and from where resources will be
arranged. For this project will be incurred on hiring manpower, acquiring technology, salaries or
wages and setting up complete infrastructure to carry this project. During deciding of the cost,
project manager was expecting cost 60000 pounds (£), but actual cost is being found about
70000, in which each & every variable is already covered. Each distribution of the cost is as
follows:
Particular Amount (£)
Research & development 10000
Raw material acquisition 5000
Research & design 12000
Final production 26000
Launching 12000
Marketing 5000
Total 70000
Quality management: Quality deals with maintaining right status and condition of any
defined project work in the profitable manner. From creation till its launching of the summer
shoes, quality management tool such as TQM will be utilise to maintain quality of raw material

from its carry out process till final manufacturing of the summer shoes. Thus, in this case, TQM
will proved beneficial for H&M.
Communication: In this variable, channel of communication such as verbal & non-verbal
communication, sharing of an information such as Email, cloud storage, online chatting app will
be undertaken in order to attain or makes barrier less channel with help of which project manager
can share any necessary information to employees or staff. Using all these platform, major focus
is on reducing barrier during period of interaction among the project.
Risk: Risk is majorly equal to threat can be occurred during process of carrying out any
defined task or project (Shang, 2012). While carrying out this project, risk such as closure of the
project, loss of the fund and risk of impact on brand image of the firm. All these risks can be
caused due to lack of planning or control over influences such as whether negative or caused out
of the scenario. Risks in case of launching new summer shoes are failure of development
activities as because of lack of strategic planning, acquisition of the resources or stoppage of
launching due to illegal defamation by other brands.
Resource: During conduction of the project, resources such as time, money, manpower,
people, technology, tools etc., are being required to carry out this project on time along with
taking right decision on how to carry out this project and evaluating all these resources so as to
accomplishes perfect outcomes. All these resources have its defined values and norms. As per
scenario of this project, resources are need to be planned and evaluates on frequent basis.
P3 Work breakdown structure and Gantt chart
Gantt chart: It is a production control tool invented by Henry Gantt 1900s. It represents
data through horizontal bar graph which tabulates activities to be performed on vertical axis and
time interval allotted to complete tasks on horizontal axis. Time duration taken to perform each
activity can be depicted by width of bars. It ensures improvement in effective team management
and completion of work according to time provided. It maintains task completion percentage that
benefits to get work status on time so that corrective actions can be taken before delayed in tasks.
It updates regularly about work in progress and task that are pending.

Work Breakdown Structure: It is basically a project management tool that divides work
into smaller actions and are managed by teams. It ensures project work to be organize in sections
to be performed easily. Complex and multi-layer projects Specifically are divided into small
segments through this tool. In this different teams are assigned with work according to
hierarchical structure which results in overall ease for management. Work Breakdown Structure
contains elements which are mutually exclusive in nature. This project starts from planning
process and completed on launching, during that each and every stage is assigned to the team so
as to complete all activities even less then allocated time.
TASK 2
P4 Carry out small-scale research by applying qualitative and quantitative research method
Small scale research is the brief or limited level of research, in which aim or intention is
limited as well as led for development of methodology such as research design, sampling or data
collection is also limited (Lin and Chen, 2012). This research study is not in detailed format, but
having effective scope to carry out aim or purpose in a profitable manner. For this project,
research methodology is term as process with help of which statistical & planning for data
collection is applied and techniques that can be useful in case of deciding tools for data

collection such as primary or secondary tools. The research methodology such as in context of
this research project is as follows:
Qualitative & quantitative research: Qualitative research is prominently a part of the
exploratory research. It is useful to achieve an understanding of the underlying reason, opinion as
well as people motivation. This research is mainly linked to uncover trend in the thought process
and dive deeper into the process. In this, focus is to ascertain and collect qualitative data or info
by some important method of focus group and undertaking an individual interview. Whereas,
quantitative research is mainly used to identify & quantify the major problem by gathering data
or information that will be transformed to the usable statistics.
In this type of the research, quantitative research uses measurable data to develop facts
and uncover pattern in research. Some common methods of quantitative research are as surveys,
face to face interviews etc. In this research study, quantitative method will be used to ascertain
valid solution and implemented accordingly.
Data collection: This involves collection of an information using set of tool such as book,
journal, interview from the people etc. basically in research, data collection is of two types such
as primary & secondary tool (Jones and Lubinski, 2012). On one side, primary data collection is
the strategic process in which data is collected by taking review, survey, interview etc. while on
other hand, secondary data collection is a tool, in which information is collected using book,
journals, magazine, article etc. In this research study, primary research is using to get collects
data/information to find people matter of choice on any defined topic or an information.
Sample size: In this research study, sample size of 40 respondents has been taken &
data/information would be collected using survey, interview and observation from people. For
this research study, prominent customers of the H&M are their respondent to accumulate
supported information.
Questionnaire: In this research study, questionnaire is one of the best tool which will be
used to collect valuable data and information out of the selected respondents randomly. Set of 8
questions will be prepared and will be asked to respondents using paper mode, electronic or
Email etc.
Questionnaire
Name:
Age:

Contact/Email id:
Q.1 Are you aware about concept of new product development at the global level?
a) Yes
b) No
Q.2 Do you agree that new summer shoes of the H&M would help them to acquire additional
customers for its business operation?
a) Yes
b) No
Q.3 According to you, what is the main benefit of new product development which is positively
responsible for long term growth of the business operation?
a) Gain customer base
b) Increase in the brand image
c) Contribution to achieve competitive advantage
Q.4 Do you agree that launching new summer shoes would help H&M to grow its profitability
and market share?
a) Agree
b) Disagree
Q.5 As per your opinion, will customer of the H&M will accept this new launch of summer
shoe presented in the London fashion week?
a) yes
b) No
Q.6 What are the major challenges which H&M can be face while creating and launching new
summer shoes?
a) lack of the resources
b) Less funds
c) Insufficient planning
Q.7 What will be suitable tool required to promotes this newly developed summer shoes in the
market of the UK?
a) Social media
b) Sales promotion
c) Fair or launch events

Q.8 Which leading shoes brand is having threat from this new product development of the
h&m?
a) Nike
b) Adidas
c) Puma
Q.9 Recommendation ….................................................................................................................
TASK 3
P5 Analyse research and data using appropriate tools and techniques
In this section, major focus is on analysis & interpretation of data and information collect
from the respondent and in response, analysis is applicable in terms of number of respondent is
covered along with their individual perception are as follows:
Q.1 Are you aware about concept of new product development at the
global level?
Frequency
a) Yes 30
b) No 10
30
10
a) Yes
b) No

Interpretation: From the above developed pie-chart, it is interpreted that, out of the total
respondent's, 30 people are aware about concept of new product development and 10 people are
unaware of the concept of developing a new product. This signifies that larger share of
respondents is aware of concept of New product development which is carried out in the
organisation.
Q.2 Do you agree that new summer shoes of the H&M would help them to
acquire additional customers for its business operation?
Frequency
a) Yes 25
b) No 15
Interpretation: From the developed pie-chart, it is interpreted that, out of the total 40
respondents, 25 respondent have put their response as “Yes” stating that launching new summer
shoes will be helpful to an organisation in gaining additional customer base and rest of the 15
respondents has shown “No” as their response on additional customer acquisition by the H&M
using new summer shoes.
Q.3 According to you, what is the main benefit of new product
development which is positively responsible for long term growth of the
business operation?
Frequency
a) Gain customer base 15
25
15
a) Yes
b) No

b) Increase in the brand image 16
c) Contribution to achieve competitive advantage 9
Interpretation: From the above created pie-chart, it is being interpreted that, out of the
total 40 respondents, 16 respondents has agreed to the statement that launching new product will
enhance the brand image, 15 respondent has believed that new product development will be
helpful in gaining customer's base and rest of the 9 respondent has revealed contribution to
achieve competitive advantage are some of the major benefits of this new develop summer shoes
launch.
Q.4 Do you agree that launching new summer shoes would help H&M to
grow its profitability and market share?
Frequency
a) Agree 31
b) Disagree 9
15
16
9
a) Gain customer
base
b) Increase in the
brand image
c) Contribution to
achieve competitive
advantage

Interpretation: From the developed pie-chart, it is interpreted that out of the total 40
people, 31 respondents agree from the statement that new summer shoes will help H&M to grow
its profitability and rest 9 respondents state that new summer shoes will not help an organisation
in enhancing market share and profitability.
Q.5 As per your opinion, will customers of the H&M will accept this new
launch of summer shoe presented in the London fashion week?
Frequency
a) yes 25
b) No 15
Interpretation: From given diagram, it is interpreted that, out of the total of 40
respondents, 25 respondents has shown their response as “yes” in case of accepting this launch of
31
9
a) Agree
b) Disagree
25
15
a) yes
b) No

the new summer shoes and rest 15 people have mentioned that they will not accept and attend the
launch of new summer shoes.
Q.6 What are the major challenges which H&M can be face while creating
and launching new summer shoes?
Frequency
a) lack of the resources 16
b) Less funds 14
c) Insufficient planning 10
Interpretation: From the given pie-chart, out of the total 40, 16 respondents has shown
their response on lack of the resources emerging as the biggest challenge, 14 respondents on
lesser funds available with the business as a challenge and rest 10 respondents has revealed about
insufficient planning are the major challenges which H&M can be face while creating &
launching new summer shoes. All these challenges are critical for H&M to rise their mark in
footwear and needs instant solution of it.
Q.7 What will be suitable tool required to promotes this newly developed
summer shoes in the market of the UK?
Frequency
a) Social media 17
b) Sales promotion 10
c) Fair or launch events 13
16
14
10
a) lack of the
resources
b) Less funds
c) Insufficient
planning

Interpretation: From the developed pie-chart, it is interpreted that, out of the total 40, 17
respondents have agreed that social is most suitable tool when it comes to promoting product.
13 respondents on fare or launched events are a suitable way to promotion and remaining 10
respondents has revealed on sales promotion as major tools needed to promote this new
developed summer shoes.
Q.8 Which leading shoes brand is having threat from this new product
development of the H&M?
Frequency
a) Nike 13
b) Adidas 15
c) Puma 12
17
10
13
a) Social media
b) Sales promotion
c) Fair or launch
events

Interpretation: From the given pie-chart, out of the total 40 respondents, it is interpreted
that, 15 respondents has shown their response on the Adidas being the major threat, 13
respondents has been responded on Nike and rest 12 respondents on Puma as the major threat
from H&M new product launch of summer shoes. Out of this analysis, H&M is an advantage, as
they already have bigger advantage of new summer shoes launching in the London fashion week.
P6 Communicate appropriate recommendation and conclusion
From the above analysis and interpretation, it has been shown that analysis is quite good
and its leading focus is on what people has tried to be tells on each and every question. In H&M,
which is looking for launching new shoes product in the London fashion week is at-least having
perfect recommendation out of their analysis. The above defined recommendation are as follows:
 Before launching new summer shoes, effective allocation of the resources is need to be
done by the project manager of the H&M, while in case of developing and launching new
summer shoes and plans for effective cost budget so as to develop new summer shoes
effectively.
 It is required for H&M to do detailed analysis of the market such as chain of suppliers,
scope for resource management along estimation of base of the customer's. In addition,
H&M is required to be focused on quality of the product and developing scope for
acquisition of major market in the UK.
13
15
12
a) Nike
b) Adidas
c) Puma

 Comprehensive identification of the market is the leading scope here, in which detailing
of each and every customer, their buying perception is one of a leading process for idea
generation for launching new summer shoes and quality of a shoes must be unique and
homogeneous in nature such as being differentiate as per colour, shape, size, design and
figure of that summer shoes into the productive basis.
Combined conclusion:
While in the process of launching new summer shoes in the London fashion week, it is
being shortly concluded that techniques which was used by project manager is highly unique in
its own level or performances. Thus, it is also concluded that primary source of data collection is
helpful to collect relevant in case of finding most data and information in case relevant of what
people think about the new summer and is it good to launch in London fashion week. Thus, it is
prominent for H&M to develops strategies such as correct identification of a market in order to
gather long term competency of new summer shoes in the London fashion week.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
After the performed analysis, reflective consideration is one of an essential consideration
to evaluates own performance or contribution has been put. on what person have learnt during
the process of making of this project in an effective manner. Hence, it’s been prominent for me
to realises necessary skills or traits which I have gained during an entire process of making this
project in an effective manner. Firstly, I got so much of positive learning from making which is
amount to me as productive or led gives me scope for future development of skills on the
developed manner. While carrying of this entire project I have done major over accomplishing of
right skill or knowledge along with taking productive decisions for accomplishing results or
outcomes into the right manner. Though, while carrying this project, I have faced lots and lots of
issues regarding skill of mine and other people who were conducting project with an effectuation
and utmost efforts. Along with this, major issue has been found in context of verbal
communication skill such as speaking to the respondent and this would be as reason of language
constraint or lesser ability to interaction. On positive hand, I learnt so many skill plus enriched
with competencies. Positively, I learnt more and more knowledge while carrying out this

research. Also, negative side, failure of some portion of the project such as product design,
implementation etc., as both negative and critical.

CONCLUSION
From this above report, it is concluded that project is the formal task which is being carry
out to attain some of the specific aim or purpose. Use of research methodology is mainly
implemented to estimate or founds what research techniques, design and other related such as
data collection which is comprises of primary and secondary data collection, in which focus is
being on collection of the data through survey and information gathering of books, journals,
articles which in reality is qualitative in nature. Lastly, it is also concluded that project
management plan is necessary to have correct knowledge of resources required to carry out this
project in an effective manner.

REFERENCES
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Gebauer, H., and et. al., 2010. The impact of service orientation in corporate culture on business
performance in manufacturing companies. Journal of Service Management. 21(2).
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a British and Italian business transaction. Journal of Multilingual and Multicultural
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internationally operating business professionals. The Journal of Business
Communication (1973). 47(4). pp.380-407.

Lai, J. Y. and Ong, C. S., 2010. Assessing and managing employees for embracing change: A
multiple-item scale to measure employee readiness for e-business. Innovation. 30(1).
pp.76-85.
Lin, A. and Chen, N.C., 2012. Cloud computing as an innovation: Percepetion, attitude, and
adoption. International Journal of Information Management. 32(6). pp.533-540.
Shang, S. S., 2012. Dual strategy for managing user resistance with business integration
systems. Behaviour & Information Technology. 31(9). pp.909-925.
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