Assessment 2 – Individual Report Weighting 35% Length 2,000 words Final Submission Due week 10 Turnitin Submission Only Description: Building the right Organisational Culture. The Organisation’s Culture is often described as the personality of an organisation. It is a key factor in achieving organisational goals, in attracting and keeping desirable employees, creating a positive public image, and building relationships with stakeholders. You need to explore the role the Organisational Culture plays in achieving organisational objectives. You need to include a discussion on why it is important, and how to change an established culture so that it is better aligned with achieving the desire organisational outcomes. Your report should consider the following: ? Define the concept of organisational culture.