Concept of Product Portfolio Management
Added on 2020-02-05
11 Pages3022 Words69 Views
Leadership Management
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PRODUCT PORTFOLIOMANAGEMENT
Table of ContentsINTRODUCTION....................................................................................................................2TASK1......................................................................................................................................31.1Concept of Product portfolio management.................................................................31.2. Marketing theories and marketing models based on the product portfolio..............51.3. Recommendations to the Mark and Spencer............................................................7CONCLUSION.........................................................................................................................7REFERENCES.........................................................................................................................9INTRODUCTIONA product portfolio consists of goods and services company have for their offerings.They consists the coverall collection of goods and services. It consists different varieties of
products and services offerings. It mainly emphasis on different types of goods sold by anycompany to their customers. Mark and Spencer is an multinational company established inthe British(Eggers,2012.)They deals in the various products offerings mainly in clothesselling,luxury goods ,home products and the food items and also manages to deal with thebranded clothes.The report basically consists the product portfolio and the Mark and Spencer productsofferings an focuses on the models and theories based on the portfolio.TASK11.1Concept of Product portfolio managementProduct portfolio consists of the combination of two or more products togetherly. Itemphasis on the different products line offerings. Product portfolio management isconsidered as an authentic management process performed by the manager of an company.It leads to emphasis on framing of strategies and adaptation of the methods andimplementation of the technologies which leads to innovation in the existing and the corerproducts. It consists the various different product lines and the variant services offered by acompany to their consumers. Management is required on the all levels for managing theproduct portfolio. Managers are required at an individual level for managing the productsthey are required for managing the different products line and for the top level managementwhich are considers as the working factors and manages the portfolio completely. As theorganisation comprises of different departments and aims only with the one target ofefficiency in their organisation as same the product portfolio is aims at utilisation of theireach and every product effectively and aims at utilisation of their products at anmaximisation level(McNally, Durmuşoğlu, and Calantone, 2013.)Product portfolio analysis helps in finding the companies growth rate, profitabilitystate and the income level. It sates the expansion level of the products and helps in theidentification of the declined products which leads to introducing of the new products . Theestablished companies deals with the huge range of product portfolio offers variety ofproducts for there customers and have great expansion in their businesses and leads to thediversification in different range of products .They offers their products ranges in thedifferent cites and countries for the supplying of the goods to their customers in the different
states and reaches(Klingebiel, and Rammer, 2014.).Proctor and gambler is an example of themature firm with the different diversification of the products and offers more than 65products for their customers. The firms which are smaller in size and having the small scaleof portfolio range are leads to offering of products in small varieties leads to focus more ontheir main products for the operations and aims for their business growth by leading to moregrowth of their products in the markets. They leads to gaining profits against their serviceofferings. The Apple company deals with the with the different electronic products. They deals indifferent electronic instruments mainly as iPhones, laptops,iPads and many more productsthey offer to their products.The Mark and Spencer(M&S) is an British multinational company (MNC). TheM&S retail outlet headquartered in the London city of Westminster. The M&S is has alsobeen listed in the stock of exchange of London. M&S had a different products offerings andhad great expansion in their business range. They provides the different range of productsand variant product line offerings to their consumers. M&S mainly trades in the severalfields. They emphasis on the clothes world focuses on the selling of different clothingpatterns,offers a wide range of different products they leads to differentiation in theirproducts range provides the certain varieties of the goods which leads to gain more attentionof consumers towards the products. The M&S also deals in the wide range of foodproducts(Picard,2014).They deals in offering certain food products varieties. The M&Sstarted their expansion of business towards the moving on supplying of the branded foodproducts .They started supplying of Kellogg cornflakes in November. Mark and Spencercurrently dealing with the 959 stores established in the U.K offering different productsservices to the consumers and including 615 stores of the food outlets which deals in theoffering of food services to the certain people.Mark and Spencer had a great expansion of business in different regions. They haveexpanded their business to the certain regions and countries and expanded to a largeexpansion in the business fields. They have 852 stores established throughout the U.K Theyalso deals internationally hence established certain international stores in the India. Theyhave build 52 stores of Mark and Spencer in India. The Marks and Spencer food line mainlyfocuses on their quality of food products by providing the fresh and hygienic quality food to
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