Concepts of Leadership in Business

Running head: LEADERSHIP IN BUSINESS
Leadership in business
Name of student
Name of University
Author note

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LEADERSHIP IN BUSINESS
Executive summary
The report discussed about the different concepts of leadership in business and how it
could improve the business operations’ efficiency at Rolex, Canada. The company was
considered as a reputed organization specialized in the production of watches for the luxury
customer segments and many f the regular consumer segments found the products quite
expensive to purchase. It was a major gap between the current state of the organization and the
preferred future state, where Rolex wanted to satisfy every customer segment properly. The
strategic management was considered as useful that could be influenced through
transformational servant leadership and this would allow the company to keep the workforce
mot8vated and at the same time, promote effective teamwork and communication at Rolex. The
transformational leadership could allow for obtaining the responses and ideas of the employees
and then make decisions to formulate and implement the right kinds of marketing strategies for
ensuring success in terms of growth and profitability. The company should also aim for social
responsibilities to maintain a balance between the fulfillment of stakeholders’ needs and at the
same time, creating lesser harmful impact on the environment.

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LEADERSHIP IN BUSINESS
Table of Contents
Introduction......................................................................................................................................4
Current state of marketing in the organization................................................................................4
Leadership impact on the strategic management.............................................................................7
Transformational Servant leadership...............................................................................................8
Values Based Leadership...............................................................................................................10
Leadership Competencies..............................................................................................................10
Corporate Social Responsibility....................................................................................................11
Conclusion.....................................................................................................................................13
References......................................................................................................................................15

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LEADERSHIP IN BUSINESS
Introduction
The report is prepared to analyze the different concepts of leadership in business and how
it is related to the strategic marketing and corporate social responsibilities. The topic is prepared
with focus on the Zander and Zander principles on the art of possibility. It is based on how to
transform the personal and professional lives of people and create a better place for them to live
in. The business organization that will be considered here, as the case study is Rolex in Canada.
The leadership in business can influence the strategic management process by determining the
vision and mission of the organization and at the same time implement effective strategies for the
success of business (Goleman, 2017). The main purpose of preparing this report will be to check
the role of leadership in the formulation and implementation of strategies, furthermore evaluate
the efficiency of the business processes and identifying the drawbacks too. Leaders play major
roles in strategic management and can break the hierarchy of the organization to formulate the
vision and clarify the strategies that shall be implemented. Leadership will also affect the culture
of the organization, ensure better management of values and ethics and increase the morale of
employees, furthermore enhance the learning procedures at Rolex. This can not only facilitate
innovation and creativity within the organization, but will also make leaders encourage the
organizational members to perform effectively and become socially responsible too (rolex.com,
2018).
Current state of marketing in the organization
Strategic Marketing is an effective concept of marketing where leadership plays a vital
role in differentiating itself from the competitors in business through capitalization of the